Does Headless Commerce have a Role in the B2B Space?

According to a Gartner survey, 86% of business leaders in the B2B industry believe that digital commerce will emerge as the leading sales channel over the next couple of years. This is the impact of the growing digitization of the B2B eCommerce space.

In the post-pandemic business world, digital commerce is rapidly taking attention away from the traditional in-person shopping experience towards the online shopping experience. Going forward, the majority of B2B commerce customers will comprise the millennial and Generation-Y users. It’s fair to say that these generations are even more digitally inclined than preceding ones.

That’s why B2B companies can no longer rely on rigid or disjointed services that can cause friction in the online shopping experience. Based on microservices architecture, the headless commerce technology is being touted as the “next big thing” as it seamlessly decouples the customer frontend from backend functionalities like shopping cart management and order management.

Does headless commerce have a role to play in the B2B space? Let us explore.

How Headless Commerce can benefit the B2B industry

Effectively, the headless commerce architecture empowers the B2B commerce industry to easily adapt to rapidly changing consumer demands. Among the major challenges in the B2B space, headless commerce helps in resolving multiple issues including:

  • Providing customers with the “always right” digital experience during online shopping.
  • Making it easier and faster to update a website or replace the frontend functionality.
  • Integrate the eCommerce solution with a variety of third-party tools including content management systems (CMS) or digital experience (or DX) platforms.
  • Leverage the capabilities of a progressive web app (PWA) for native mobile applications.

Vincent Mugavero of Carrier Enterprise is among the leading proponents of headless technology in the B2B space. He says, “if you’re serious about keeping up with Amazon Business or keeping up with best-in-class B2B companies in your space, the answer is clear: You need to decouple so you can innovate faster.”

Headless commerce is driving the development of many smart B2B solutions and touchpoints including “smart” shelves, IoT devices, voice assistants, and omnichannel tools.

Before adopting headless commerce technology, B2B business leaders must address the challenges of their sales, supply, and distribution channels. How can headless help in addressing these challenges? Let’s discuss next.

The Top 5 Capabilities to look for in a Headless Commerce Platform

How Headless Commerce can address B2B challenges

In the current changing environment, headless commerce is one of the best modes of future-proofing any B2B commerce business.

Here are 5 major challenges in the B2B sector that can be addressed using headless commerce technology:

1. Connecting data

To provide an optimum customer experience, B2B business users need a technology system that can integrate and leverage all the data and make it available at the right time and place to be used in the frontend tool. On their part, eCommerce app developers need API functions to bring together or connect this data from different sources.

Headless commerce enables B2B companies to leverage the best features of various frontend tools and present the available data with all the right insights. By integrating with various frontend tools, headless commerce tools are designed to obtain high-quality data from various data sources.

2. Integrating with third-party tools

The fast-changing demands of online customers mean that companies need to make constant changes to their frontend functionality. With monolithic systems, this process is more complex, as app developers cannot simply make backend functionality updates without any impact on the frontend or vice versa. This means a higher development time and slower updates.

Headless commerce has completely changed this paradigm. Effectively, it provides the developers the flexibility of working with any frontend tool to improve the user experience. By seamlessly integrating with any third-party frontend tool and “decoupling” them from the backend engine, headless commerce provides the flexibility to mix and match capabilities for today’s changing market needs.

The “New and Improved” Mobile App with Headless Commerce

3. Responding to changing market demands

With new digital technologies and services including new payment modes, the rise of the Buy Now Pay Later (BNPL), and social commerce, eCommerce companies need to be agile to respond to changing market situations with the right solution. As consumers have access to a plethora of new devices and mediums, the need for an effective omnichannel solution will continue to rise.

“Old World” monolithic and legacy systems are not cut out to meet rapidly changing requirements. While customized code can work to a certain degree, there will come a point when even a minor code change can lead to major failures and errors. Headless commerce offers an “API-driven” approach where integrated tools can “talk” to each other, and a new delivery platform or feature can be easily plugged in without redesigning the entire system.

4. Customer experience (CX)

As the eCommerce market is shifting towards digital commerce, B2B customers have a range of choices with more personalized services and online retailers entering the fray. Customer Experience (CX) is now a priority, where outdated eCommerce solutions are no longer viable

According to Forrester, businesses that can provide an exceptional multichannel CX can retain 89% of their customers. Digital technologies like headless commerce and microservices are enabling retailers to elevate their UX and CX at a faster rate. Through efficient decoupling, retailers can accelerate CX initiatives and deliver them on multiple channels.

CX Solutions Stores

5. Transitioning from B2B to B2C

Many B2B companies are mulling over the possibility of transitioning to the B2C segment, where they can make direct sales to the end-users. With close to 2 billion online shoppers, the B2B-to-B2C transition can bring in multiple benefits including improved profit margins, wider customer bases, and higher flexibility.

Having said that, making this transition has its share of challenges as direct consumers have different buying patterns and behavior, as compared to business customers. By adopting headless commerce technology, B2B retailers can make this transition more seamless by developing their “headless” capabilities from scratch. This includes adding new product interfaces, features, and functionalities that are suitable for the B2C segment.

Conclusion

In the post-pandemic world, the B2B eCommerce space is fast adopting digital commerce that can transform its business growth and the shopping experience for its consumers. Headless commerce is best equipped to provide online shoppers with a seamless digital experience on multiple channels.

At Ignitiv, we pride ourselves to be the Customer Experience Agency, where the customer journey is the primary driver for business success. Our eCommerce solutions are designed to serve both B2B and B2C retail industries. Here is why we believe that headless commerce is the tool that can deliver an enhanced user experience.

Get in touch with us today to know why headless commerce is the right fit for your online retail business.

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author: Name of Author     Date:Jun 2,2021

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Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21

online shopping

Bi-Mart accelerate to omni-channel growth with Ignitiv and Kibo

CUPERTINO, CALIFORNIA, US, March 1, 2022 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of “buy online, pick up in store” (BOPIS) at Bi-Mart.

Across its full brick-and-mortar presence, Bi-Mart can now sell its product assortment online, allowing member customers to pick up orders from either Bi-Mart or Cascade Farm and Outdoor stores. Customers may also place orders at CascadeFarmAndOutdoor.com and pick up from any Bi-Mart store they choose, adding value and convenience to their shopping experience.

Click here to Read More

#Bi-Mart #Bi-Martaccelerate #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

online shopping

Bi-Mart accelerate to omni-channel growth with Ignitiv and Kibo

CUPERTINO, CALIFORNIA, US, March 1, 2022 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of “buy online, pick up in store” (BOPIS) at Bi-Mart.

Across its full brick-and-mortar presence, Bi-Mart can now sell its product assortment online, allowing member customers to pick up orders from either Bi-Mart or Cascade Farm and Outdoor stores. Customers may also place orders at CascadeFarmAndOutdoor.com and pick up from any Bi-Mart store they choose, adding value and convenience to their shopping experience.

Click here to Read More

#Bi-Mart #Bi-Martaccelerate #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

b2b Kibo Partner

 

The Kibo solution will help Fortis Life Sciences maintain the customer orientation and agility it values while building scale and capacity for future customers.

CUPERTINO, CA, US, September 26, 2022 - Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of Fortis Life Sciences’ commerce solution.

Fortis Life Sciences offers customers in the research, diagnostics, and therapeutics markets world-class reagents, tools, and materials, globally.

Fortis' business strategy is to provide its customers with the best-in-class experience and quality products. A dedicated effort to realize this core vision required Fortis to identify and implement the best commerce solution available to enable their customers a real-time search and find product discovery.

The goal was to streamline the customer's buying process by allowing purchase ordering handling and easy customer registration, seamlessly integrating into their current enterprise systems.

"With our new Kibo Commerce solution, implemented with Ignitiv's partnership, we have been able to rapidly deliver a customer-friendly ecommerce experience in support of our company's mission and vision.", said Andy Wolf, Chief Technology Officer, Fortis Life Sciences. "I thank Ignitiv and Kibo for helping us implement this scalable solution quickly."

"We greatly enjoyed working with Ignitiv to implement our modern, unified eCommerce solution at Fortis Life Sciences," said Ava Aprin, Head of Global Partnerships, Kibo. "The Kibo solution will help Fortis Life Sciences maintain the customer orientation and agility it values while building scale and capacity for future customers."

Rajib Das, CEO, Ignitiv, also said, "With this solution, Fortis now provides its customers with a frictionless buying experience and exceptional service and support across channels. We are delighted to partner with Kibo and Fortis Life Sciences to implement a state-of-the-art solution that brings significant value."

About Fortis Life Sciences

Fortis Life Sciences is a strategic platform company founded in 2020, with the mission of offering world-class products coupled with best-in-class customer experience. Over the course of the two years, the company has built a portfolio of high-quality products and brands serving attractive end markets including diagnostic, therapeutic and research discovery. Fortislife.com.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

About Ignitiv

Ignitiv is a full-service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitiv is the partner of choice for Home Hardware, Canada Post, United Hardware, Fortis Life Sciences, and Bi-Mart.

#ignitiv #leadtheexperienceeconomy #fortislifesciences #fortisforyou #B2B #ecommerce #kibocommerce #unifiedcommerceplatform