The “New and Improved” Mobile App with Headless Commerce

The 2021 Consumer Trends report states that 56% of consumers now prefer online shopping in the wake of the global pandemic. While “traditional” eCommerce systems sometimes lack the flexibility to meet changing consumer needs, the emergence of headless commerce technology has helped retailers adapt more easily to changing customer behavior and experiences.

By effectively decoupling the customer presentation layer from the underlying technical layer, headless commerce is enabling the development of the “new and improved” shopping app that is both agile and flexible. On its part, headless commerce and progressive web apps (PWAs) are coming together to create exceptional customer experiences (CX) that are transforming retail brand perceptions.

As over 25% of consumers regard shopping convenience as a factor for selecting their favorite brands, more retail companies need headless commerce to provide their consumers with what they want, and when they want. How does headless commerce help in creating these next-generation mobile apps for eCommerce brands?

Let’s see.

5 benefits of Headless Commerce for eCommerce mobile app development

Traditionally, eCommerce platforms were designed and developed purely as desktop applications. As online shoppers started using more devices like mobile phones and tablets, the need for PWAs and improved mobile apps started emerging in the eCommerce circles.

Here is a look at 5 major benefits of headless commerce when it comes to eCommerce mobile app development:

1. Faster apps

By decoupling the frontend from the backend, app developers now have the flexibility to create their own frontend design template that controls what shoppers are now viewing. With headless technology, eCommerce brands can now tie the same backend functionality with different content delivery systems including an IoT device or CMS.

As compared to traditional eCommerce apps (with integrated front and back components), the headless approach is faster to implement. Further, the improved mobile apps can now be optimized for faster speeds and performance on any device. Primarily, headless technology allows app developers to replace the frontend app interface without touching the backend system.

Does Headless Commerce have a Role in the B2B Space?

2. Easier to develop

Headless commerce-enabled mobile apps are independent of the frontend development framework.

With headless commerce in place, eCommerce app developers can now work on any eCommerce platform (as the implementation engine for the online store), while choosing the frontend development tool that they are skilled in. For instance, frontend tools can include any progressive web app tool, a direct experience platform (DXP), or any customized tool.

This makes mobile app development much easier for skilled developers, as they can continue to use the same programming language or frontend technology (without the need to reskill).

3. Faster integration

As compared to the traditional eCommerce development framework, it is much easier and faster to integrate third-party tools and solutions using headless commerce technology. Using supported APIs, eCommerce mobile apps can easily integrate and communicate with external software platforms.

Effectively, headless commerce decouples the user experience from the backend eCommerce engine. For example, to integrate the eCommerce store with the MailChimp email tool, app developers only need to write a few lines of application code and enable the API connection, so that shoppers can email their queries or concerns to the eCommerce brand.

4. Incremental upgrades

In the face of constantly changing user expectations, eCommerce retailers need to make incremental changes in their customer apps to constantly improve user experience and conversions. Using headless commerce, app developers can easily make incremental upgrades to the frontend interface without worrying about their impact on backend functionalities.

Among the known examples, the Amazon platform leverages its headless commerce capability to push software updates out every 11.6 seconds. Similarly, the OTT platform Netflix can easily deploy code updates thousands of times every day. Effectively, headless commerce enables eCommerce brands to deliver a unique and customized experience to their consumers, which can build brand loyalty and more “word of mouth” referrals.

5. Complete ownership

Thanks to the “headless” architecture, retail brands can now benefit from complete ownership over their eCommerce website or mobile app. With the frontend-backend decoupling, eCommerce product teams have an enhanced way of “retaining what works” and “discarding what doesn’t.”

As an example, for eCommerce stores running on the WooCommerce plugin, application teams can now choose to replace the WooCommerce plugin with a different eCommerce plugin, while still running WordPress in the background. This essentially enables headless commerce-powered applications to run seamlessly on multiple interfaces including mobile apps, kiosks, websites, and even social media platforms.

Next, let us look at why eCommerce brands must opt for headless commerce to run their online stores.

How Headless Commerce can improve eCommerce business

Headless technology as an approach is interesting for eCommerce brands and retailers, as they no longer need to stick to the “traditional” UI logic designed to produce a consistent user experience. eCommerce brands can now look to expand their array of frontend capabilities that can include voice-controlled apps, social media websites, connected IoT devices, and even an Internet-connected car.

Along with JavaScript frameworks like ReactJS and AngularJS gaining more acceptance in developing PWAs, retailers can deploy new frameworks like React Native to develop their native mobile apps. Mainstream services like Google, YouTube, and Electronic Arts, are already using these technologies.

Apart from achieving business objectives like improved user experience, eCommerce brands also need to balance their overall supply and demand. For instance:

  • What are consumers buying?
  • How much money are they spending?
  • Where are goods being delivered?

This requires a headless commerce framework to be integrated with an efficient Order Management System (or OMS). An integrated OMS can connect disparate eCommerce systems and improve product availability and stock accuracy.

Conclusion

In summary, headless commerce technology is gaining more interest in the eCommerce circles by providing a flexible frontend to mobile app users. With the headless approach, there is no limit to the level of frontend customizations that app developers can adopt in the eCommerce space.

Apart from reducing app development time and costs, headless commerce is also encouraging small-to-medium retailers to launch their eCommerce apps and increase their online revenues.

At Ignitiv, we look to help our eCommerce customers deliver an exceptional customer experience using a variety of technologies like headless commerce and progressive web apps. We believe that expertise in these technologies can drive the digital transformation journey forward for many brands.

Want to hop on the headless commerce bandwagon? Time to contact us now.

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author: Name of Author     Date:Jun 2,2021

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Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21

online shopping

Bi-Mart accelerate to omni-channel growth with Ignitiv and Kibo

CUPERTINO, CALIFORNIA, US, March 1, 2022 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of “buy online, pick up in store” (BOPIS) at Bi-Mart.

Across its full brick-and-mortar presence, Bi-Mart can now sell its product assortment online, allowing member customers to pick up orders from either Bi-Mart or Cascade Farm and Outdoor stores. Customers may also place orders at CascadeFarmAndOutdoor.com and pick up from any Bi-Mart store they choose, adding value and convenience to their shopping experience.

Click here to Read More

#Bi-Mart #Bi-Martaccelerate #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

online shopping

Bi-Mart accelerate to omni-channel growth with Ignitiv and Kibo

CUPERTINO, CALIFORNIA, US, March 1, 2022 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of “buy online, pick up in store” (BOPIS) at Bi-Mart.

Across its full brick-and-mortar presence, Bi-Mart can now sell its product assortment online, allowing member customers to pick up orders from either Bi-Mart or Cascade Farm and Outdoor stores. Customers may also place orders at CascadeFarmAndOutdoor.com and pick up from any Bi-Mart store they choose, adding value and convenience to their shopping experience.

Click here to Read More

#Bi-Mart #Bi-Martaccelerate #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

b2b Kibo Partner

 

The Kibo solution will help Fortis Life Sciences maintain the customer orientation and agility it values while building scale and capacity for future customers.

CUPERTINO, CA, US, September 26, 2022 - Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of Fortis Life Sciences’ commerce solution.

Fortis Life Sciences offers customers in the research, diagnostics, and therapeutics markets world-class reagents, tools, and materials, globally.

Fortis' business strategy is to provide its customers with the best-in-class experience and quality products. A dedicated effort to realize this core vision required Fortis to identify and implement the best commerce solution available to enable their customers a real-time search and find product discovery.

The goal was to streamline the customer's buying process by allowing purchase ordering handling and easy customer registration, seamlessly integrating into their current enterprise systems.

"With our new Kibo Commerce solution, implemented with Ignitiv's partnership, we have been able to rapidly deliver a customer-friendly ecommerce experience in support of our company's mission and vision.", said Andy Wolf, Chief Technology Officer, Fortis Life Sciences. "I thank Ignitiv and Kibo for helping us implement this scalable solution quickly."

"We greatly enjoyed working with Ignitiv to implement our modern, unified eCommerce solution at Fortis Life Sciences," said Ava Aprin, Head of Global Partnerships, Kibo. "The Kibo solution will help Fortis Life Sciences maintain the customer orientation and agility it values while building scale and capacity for future customers."

Rajib Das, CEO, Ignitiv, also said, "With this solution, Fortis now provides its customers with a frictionless buying experience and exceptional service and support across channels. We are delighted to partner with Kibo and Fortis Life Sciences to implement a state-of-the-art solution that brings significant value."

About Fortis Life Sciences

Fortis Life Sciences is a strategic platform company founded in 2020, with the mission of offering world-class products coupled with best-in-class customer experience. Over the course of the two years, the company has built a portfolio of high-quality products and brands serving attractive end markets including diagnostic, therapeutic and research discovery. Fortislife.com.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

About Ignitiv

Ignitiv is a full-service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitiv is the partner of choice for Home Hardware, Canada Post, United Hardware, Fortis Life Sciences, and Bi-Mart.

#ignitiv #leadtheexperienceeconomy #fortislifesciences #fortisforyou #B2B #ecommerce #kibocommerce #unifiedcommerceplatform