How Home Improvement brands can build Customer loyalty among Professionals
A November 2021 survey conducted by Lowe’s found a growing need for home improvement professionals among 80% of the respondents.…
Home Improvement Retail eCommerce
Digital Success Demands Tight Integration Between Technology, Analytics, And Marketing
Digital technologies are being spoken of everywhere. Most companies – medium or large-scale – are contemplating the digital move to…
B2B? B2C? The Unique Conditions Applying To Home Improvement Ecommerce (And How To Tackle Them)
It used to be that home improvement brands were known for their elaborate, well-designed, brand-resonant brick-and-mortar outlets. Customers preferred to…
How Digital Is Driving A Home Improvement Boom
The Home Improvement industry has been on a steady growth path of late. In 2020, the industry was valued at…
