A Closer Look at the Rise of Social Commerce

Over the years, we have been fascinated to see how social media platforms have evolved to offer more value to their large user base. Platforms such as Instagram and Snapchat are driving the growth of social commerce through visually engaging content. Other later entrants into this sphere include the likes of WeChat, TikTok, and even WhatsApp.

How did Chinese-based streaming companies, Li Jiaqi and Viya sell goods worth $3 billion in just one day in October 2021? Thank the rise of social commerce. According to Vaimo, social commerce sales are expected to have a 6.2% share of U.S eCommerce sales in 2022 (which is worth around $51.8 billion). As online consumers look at multiple channels, social commerce is a perfect fit that is set to transform the online shopping paradigm.

What is Social Commerce and how does it benefit the eCommerce sector? Here is a closer look.

What is Social Commerce?

Simply put, social commerce is the intersection of eCommerce with social media channels. Social commerce is the amalgamation of multiple online channels including social shopping, mobile app-based shopping, and purchasing on social media platforms.

Social commerce is not about “redirecting” social media users to an online retail store, but rather offering them the facility to check out their purchases within the existing platform. What is driving the growth of social commerce? As pointed out by Professor Scott Galloway, the global pandemic has accelerated eCommerce growth and a shift in consumer behavior.

Sandie Hawkins of TikTok talks about social commerce as “word of mouth on steroids.” As more online users spend more time on social media platforms, social commerce is fulfilling their need to buy products and services recommended by close friends and family members.

How does social commerce benefits online retailers? Let’s discuss next.

5 benefits of Social Commerce

Social commerce can benefit eCommerce retailers in many ways including an increase in sales and conversion and providing a seamless customer experience (CX) to online users. Here is a look at some of these benefits in detail:

 

  1. Better customer engagement

Be it an eCommerce or any other brand, no business can afford to not have a brand presence on social media channels like Facebook or Instagram. On their part, eCommerce companies can build a powerful brand on social media platforms and reach out to a wider audience base.

Social commerce provides a great branding opportunity and enables companies to engage more closely with potential customers. For example, handmade jewelry brand, The Tiny Tassel is reaching out to its users on Facebook Shop with detailed product descriptions, post listings, and customized options.

Besides customer engagement, social commerce enables brands to provide improved customer services and word-of-mouth marketing (through social sharing) to connect with more consumers.

 

  1. Higher SEO ranking

Over 30% of online American shoppers have stated their preference for purchasing products through social media platforms like Facebook, Pinterest, and Instagram. With growing numbers of social media users, social commerce provides the benefit of increasing traffic to online stores, thus enabling a higher SEO rank on Google and other search engines.

Further, personalized content and recommendations on social media pages can enhance the brand’s digital footprint, thus leveraging the business investment into SEO marketing strategies.

Platforms like Pinterest have even enhanced their product search functionality to enable their customers to make direct purchases. Furniture brand Room & Board leveraged this functionality to improve its Return-on-Ad-Spend (ROAS) and shopping searches.

 

  1. Customer Experience (CX)

With social media-based shopping, the customer experience (CX) is more interactive and engaging than a “typical” eCommerce experience. Online shoppers can interact directly with brands, post (or view) product review comments, consult with their friends, or comment on their latest purchase.

The entire CX is now happening without consumers having to leave their social media platforms or account. Effectively, social commerce enables online brands to create “happier” customers with informed buying decisions. An interesting case study is that of sunglasses brand Bollé providing its Instagram users the opportunity to virtually model their sunglasses using augmented reality (AR).

 

  1. Customer loyalty and retention

Most eCommerce brands know the value of retaining their customer base, which can earn them more revenues through repeat purchases, cross-sells, and upsells.

Online brand reviews posted on platforms like Facebook and Google are powerful at transforming consumer behavior. As more “satisfied” customers post positive reviews and comments about eCommerce brands on social media pages, more potential consumers are likely to trust and buy their products.

Effectively, eCommerce brands can not only leverage social media platforms to promote their products (or services) but also enhance customer relationships using loyalty programs. For instance, fashion retailer Bershka is building better customer relationships using Instagram Stories. Similarly, online clothing retailer ModCloth is using the hashtag #MyModCloth on Instagram to encourage its shoppers to post user-generated content on their posts.

 

  1. Consistent business growth

According to HootSuite, Facebook, YouTube, and WhatsApp are globally among the most-used social media platforms with Facebook leading with over 2.9 billion users. YouTube is now at a close second position with 2.56 billion users.

As more millennials and Generation Z consumers continue to register on popular social media platforms, eCommerce brands can look at these platforms for achieving consistent business growth. As compared to a few years back, more consumers are discovering and learning about new products and brands from their social media accounts.

Recent statistics show that 81% of online shoppers research products using Facebook and Instagram, while online shopping is a priority for 48% of users on Pinterest.

Conclusion

In the post-pandemic eCommerce industry, both brands and consumers are looking at social media channels as the means to directly buy and promote products. On its part, social commerce is enabling eCommerce companies to stand out and capture their consumer base in a social media space that is increasingly getting crowded and competitive.

To leverage the power of social commerce, companies need an effective growth marketing strategy that can unleash the true potential of social media platforms. This is where Ignitiv can play a crucial role. With its eCommerce marketing framework, Ignitiv has enabled its global eCommerce clientele to transform its social media presence and drive more conversions.

Find out how our technology solutions can boost your business growth? Contact us today.

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Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21

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Bi-Mart accelerate to omni-channel growth with Ignitiv and Kibo

CUPERTINO, CALIFORNIA, US, March 1, 2022 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of “buy online, pick up in store” (BOPIS) at Bi-Mart.

Across its full brick-and-mortar presence, Bi-Mart can now sell its product assortment online, allowing member customers to pick up orders from either Bi-Mart or Cascade Farm and Outdoor stores. Customers may also place orders at CascadeFarmAndOutdoor.com and pick up from any Bi-Mart store they choose, adding value and convenience to their shopping experience.

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#Bi-Mart #Bi-Martaccelerate #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce