Overcoming The Complexity Challenge While Delivering Great Digital Customer Experience

Modern organizations need to deliver great digital experiences throughout the customer lifecycle, across different stages and touchpoints, and for every customer and prospect. If you want your offerings to your customers to always hit the spot, you need to invest smartly in digital customer experience strategies as quickly and strategically as possible.

The challenges with in-house IT management are way too many

“Wanting” to deliver great experiences and being able to offer them are two different things.

Technology is constantly changing; so are customers’ expectations. Implementing, managing, and supporting an array of systems and processes can get extremely overwhelming. If not done right, the digital customer experiences you offer to your customers can drown in the technological complexity. Here are some challenges in-house IT management presents in this complex technology ecosystem:

  • Staying abreast of the latest in the world of technology – from programming languages to tools, enterprise system capabilities to futuristic technologies
  • Hiring and retaining a skilled talent pool – especially in an era where the skills gap is constantly widening
  • The costs and complexities of managing complex IT systems in-house
  • Constantly monitoring, maintaining, supporting, and updating systems to ensure they perform to their fullest potential
  • Upskilling the existing resource pool to ensure they can proficiently navigate the modern technology landscape and innovations
  • Knowledge of the latest tools and technologies needed to run and maintain systems and applications

Managed Services opens doors to several new capabilities and opportunities

In today’s complex world, trying to manage and support the IT infrastructure of your business on your own might seem like an easy, and cost-effective option but ends up being extremely time, cost, and effort-intensive. If you want to improve the experiences your customers get, you first need to ensure you have a robust IT foundation – something a Managed Services provider can offer.

A provider provides access to a skilled pool of qualified and certified IT resources with experience in and know-how of the latest in the world of technology. With deep domain expertise, knowledge of industry best practices, and familiarity with the latest tools and systems, a provider brings in all the capabilities you need to manage your complex IT infrastructure and empower you to deliver unmatched digital customer experiences.

Let’s look at the capabilities and opportunities Managed Services can make possible:

  • Cloud-based hosting: The competitive advantages that cloud technology brings to modern businesses are many – especially in the realm of digital customer experiences. Using a fully-managed cloud platform, you can seamlessly build, run, and scale digital experiences to every channel and touchpoint. From websites and apps to social media channels – with cloud-based hosting, you can have tailor-made strategies built especially for your business, helping you drive the agility and flexibility required to drive customer satisfaction and sustain and scale business growth. Cloud-based hosting can also allow you to cater to the evolving needs of your customers and ensure all their expectations are met more easily.
  • Software development infrastructure management: The underlying infrastructure of your software development processes also plays a huge role in the digital experiences you offer to your customers. If you want to ensure the required levels of customer satisfaction, you need to constantly manage the building blocks of your applications – including your hardware, software, systems, and tools. Engaging with a qualified Managed Services provider means all of your software development IT infrastructure is constantly managed, monitored, and supported. Right from application development to code repository management, database analysis to release management – a provider will be able to overcome development roadblocks, deliver shorter release cycles, and support your evolving business needs.
  • Application support and maintenance: In today’s competitive and constantly transforming business landscape, just having a suite of modern applications is not enough. They need to be supported and maintained across their lifecycle, so they can enhance business process efficiency and drive the level of engagement and satisfaction your customers expect (and deserve). Ongoing maintenance is not only critical to ensure your mission-critical ERP, CRM, eCommerce, and LOB systems perform to their maximum capacity but also sustain and accelerate business results. Engaging with a Managed Services provider means your application portfolio is constantly supported, maintained, and updated to keep pace with changing market trends, industry dynamics, and customer needs.
  • Performance tuning: In addition to supporting and maintaining your products and systems, Managed Services can also ensure your applications are continuously tuned via including code optimization, caching, and load balancing – among others. Such tuning is extremely critical if your demand is constantly fluctuating and ensures the experiences you offer to your customers are consistent – despite oscillations in market dynamics, industry trends, and technology advancements. By constantly monitoring the performance of your applications, a Managed Services provider will be able to set up a benchmark and make necessary tweaks to eliminate issues and bottlenecks.
  • Ongoing enhancements: A competent Managed Services provider will also be able to enable ongoing enhancements and updates to your business processes, systems, and applications. Given the pace of technological innovation, these updates and enhancements play a crucial role in the experiences you offer to your customers. A provider will also be able to re-engineer, re-platform, or completely revamp your application portfolio – and bring it up to speed with the tempo of innovation – so you can deliver the best and most-updated experiences to your customers.

Customers have become the epicenter of any business: regardless of what industry you belong you, you need to be able to offer great digital experiences to your customers. But given the complexities involved, opting for Managed Services is the best way to deliver on your promises. With a Managed Services provider in tow, you can easily manage, support, and maintain the different components of your IT infrastructure, and ensure your systems and processes work in the most optimum manner, so you can deliver experiences that are truly out of the world.

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author: Name of Author     Date:Jun 2,2021

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Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21

 

United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce