A seismic shift in customer behavior has compelled traditional retailers and eCommerce businesses to realign their strategies and accommodate users on all mobile devices. In the wake of facilitating seamless omnichannel commerce engagement, having a solid and dedicated mobile commerce strategy has become vital in achieving business goals.
Of course, customers are setting the benchmark for all mobile user experiences and not just eCommerce pipelines. Regardless of the industry, customers have some basic expectations from a mobile shopping experience – they should be fast, intuitive, and must offer low omnichannel commerce friction. In addition, businesses need to ensure that their shoppers get a great mobile app experience. Let’s discuss the same in more detail.
What Makes Mobile App Experience So Important for Online Shoppers?
There has been a strong inclination as of late to seamlessly engage customers, typically when shopping via mobile applications. In fact, experience-driven commerce is now a differentiating factor. And that’s because customers prefer personalized shopping experiences.
In addition, 9 out of every 10 customers say they prefer an omnichannel experience. Modern-day generations expect a solid and intuitive customer experience through user-generated content, easy-to-use search functions, and personalized recommendations.
All of this, combined with the fact that mobile shoppers make up the most significant spending group, makes it especially important to focus on them and deliver stellar experiences from start to finish.
Mobile Devices Are Shaping Human Behavior – Here’s How?
Recent mobile usage statistics show that 51% of internet users make online purchases using their mobile phones. With billions of mobile devices in use worldwide, no one can deny that mobile technology has successfully infiltrated our daily lives and influenced our tech-accessibility patterns and behavior.
Today, people use mobile devices to research products, make quick purchases, read and leave reviews, and much more. Of course, devices are not just limited to smartphones. By 2030, every consumer “will own 15 connected devices,” including smartphones, voice-activated speakers, wearables, etc. Experiencing something that feels cohesive and shares data across multiple mediums will be more critical than ever.
Impact of Poor Mobile App Experience on Shoppers
Mobile shoppers visit apps to browse the products and find whatever they are want quickly. However, often they might not purchase from the app. A significant reason for this could be slow loading time. If an app takes too long to load, customers abandon it and move to a competitor store.
Likewise, if the app malfunctions or twitches, customers will likely move to the next best platform and never return. Besides, ineffective navigation, poor checkout, and related issues can cause unwanted experiences that affect visitors’ loyalty. Overall, poor mobile app experience always has a negative impact, affecting the brand’s retention capabilities and loyalty.
Ways To Improve Mobile Shopping Experience – The Case for Headless Solutions
A headless commerce solution offers excellent customization capabilities and flexibility at a much lower cost. The headless architecture decouples the front-end presentation layer, delivering a customer-facing experience from the backend engine. In addition, it introduces API calls for communication between the front-end and the backend.
To explain further, here’s how headless commerce drives the delivery of excellent mobile app experiences for shoppers:
Personalized Customer Experience
Headless commerce is not limited to pre-designed templates. Instead, it allows you to utilize anything that supports the front-end, to achieve your goals and enrich your customers.
You can choose digital experience platforms like Adobe Experience Manager (AEM), which help create personalized customer experiences and apply them across shopping channels. You could also explore the possibilities of implementing other CMS, integrating additional functionalities like payment methods without having to re-platform, and offering promotional offerings to online customers based on their shopping patterns.
Better Business Agility
Moving quickly and proactively by responding to market trends is the only way to stay ahead in this competitive B2C eCommerce landscape. Headless commerce facilitates agility by allowing you to make quick and innovative alterations on the front-end without hindering the backend functionalities. This is particularly beneficial for the design and marketing teams, as it gives them room to experiment per new trends and market opportunities.
The omnichannel approach is critical for experience-driven commerce. It emphasizes making the store available across multiple channels to facilitate consistency. Headless commerce makes it much easier to add touchpoints on its front-end using APIs. The customer-specific data can always be extracted from the unified backend.
As the business grows, it must develop the capability to entertain more traffic. There will be specific rush hours when the traffic is very high and others when the traffic is meager. In headless commerce, as the backend system is dissociated from the presentation layer, it becomes easier to manage sudden traffic surges affecting the front-end without interfering with the backend.
In addition, if you use a SaaS solution for the backend, you get the benefits of reliability, security, and incredible performance. So, with all your worries taken care of, you can focus only on the revenue-driving activities involving the front-end.
Whether headless commerce is the right solution for your business depends on your business goals. But it is an excellent solution for any eCommerce business that wants to create an experience-driven mobile app. In addition, companies already having custom-built front-end or digital experience solutions can consider headless commerce to maintain the solution and upgrade the functionality of the backend.
Headless implementation, however, requires design and development expertise. So, it’s always better to invest in an eCommerce CX solutions like Ignitiv that you can trust. Collaborate with us to ensure your shoppers get an excellent mobile app experience.