How Headless Commerce And PWA Are Coming Together To Create Next-level eCommerce

The eCommerce industry has gone through a sea change in the last two decades of the 21st century.

 

Amazon and Walmart are now racing to become the largest retail giant in the world in a market that integrates offline and online options. Meanwhile, more merchants are recognizing the potential of this platform and are joining the platform. According to Statista, eCommerce retail sales are expected to comprise 21.8% of all retail sales worldwide by 2024.

 

As technology is evolving, people are not only shopping through their web browsers but are also heading to smartphone and tablet applications. Sales remain split between the mobile web and apps, but consumers are becoming ever-more comfortable with the idea of using their mobile phones for shopping.

 

With such landmark innovations, nothing can curb the growth of the eCommerce industry. But there are new concepts coming up with the potential to disrupt this industry as we know of it. Headless commerce, along with Progressive Web Apps (PWAs), seem to be coming together in a powerful partnership.

 

To understand this emerging wave, let’s go on to learn more about the whats and whys.

What Is PWA?

Put simply, Progressive Web Apps or PWAs blend the benefits and experience of mobile applications with the versatility and discoverability of web-based applications.

 

PWAs allowed retailers to create a mobile website that is discoverable by Google’s search engine results page (SERPs), which can also be added to the home screen of the users’ smartphone or tablet.

 

This technology helps the app act like one of the native applications and is universal as the developer needs not create different versions for various operating systems like Android and iOS.

 

By utilizing a headless architecture, PWAs have now developed to present numerous advantages, ushering in a new era for eCommerce.

What Is Headless Commerce?

In headless commerce, the front-end presentation of the website is decoupled from its back-end interface. The backend of the website manages all its content, media, features, and functionalities. Through this decoupling, website administrators and developers can easily make changes to the features and functionalities, without hindering the user experience through front-end presentation. Alternately, they can tweak the look and feel and customer experience at the front end without having to make massive changes at the backend.

 

In simple words, the head is a theme or a template, which when removed, leaves only the back-end with all its content, creating a headless structure.

What Can Headless Commerce And PWA Do Together?

According to a JAXenter survey, 46% of their developer audience believes that PWAs are the future, leaving 14% as optimistic about native applications. Several large companies like Forbes, Amazon-Flipkart, and Alibaba have already started using PWAs for their business.

 

The main reason behind this shift is that headless PWAs offer huge benefits to the company by redefining the user experience, providing a faster interaction.

 

Some of the major advantages of combining headless commerce with PWAs are:

●    Flexibility

Since the front-end and back-end are detached in a headless PWA, the developer can continuously update the content, launch sales, personalize the banners, and maintain check-out flows without disrupting any user’s shopping experience.

 

This is a huge advantage over native applications or websites that require prior updates or the changes can be made during the website’s lowest traffic periods. Such alterations can also hamper the user experience greatly.

●    Speed

A website’s speed of presentation increases because PWAs use device-level caching, minimizing the total data required to respond to any request. On the other hand, a headless architecture enables the merchants to generate a data cache, which further allows the sellers to load content faster than on other mobile applications or web browsers.

 

For instance, when Alibaba launched its PWA, the retail site saw a 76% increase in conversions over what used to be the case with browsers. Even its sister website, AliExpress saw a whopping rise of 104% in conversion rates after launching the PWA. The new site of Forbes grounded in PWA technology has a loading time of 0.8 seconds, leading to a 43% increase in sessions and a great 100% increase in engagement.

●    Better Market Reach

As briefly mentioned earlier, PWAs behave like native applications but they have a presence on Google and other similar search engines as well.

 

A significant study by Google shows that 53% of smartphone users do not have their favorite brand’s apps installed on their phones. 42% don’t even consider installing it, and 63% believe that if they’re prompted to install them to access some deals, they’ll uninstall the app shortly afterward.

 

In such a scenario, PWAs offer a better alternative for getting the apps “found” by users, while offering better market reach to the brands.

●    Affordability

The truth is that applications are really expensive to create and upload on platforms like Google Play Store or the App Store. Depending on the nature of their app, the retailers may have to spend somewhere between $50,000 – $150,000 and above on the whole process of design, development, and certification.

 

Developing different applications for separate operating systems like iOS and Android also hikes the price tag significantly.

 

But PWAs are relatively cheaper to develop and more accessible to the users, as well as retailers looking to make a mark.

●    Freedom To Experiment

Developers can constantly experiment and create a better user experience without risking the entire system with the combination of PWAs and headless architecture.

 

For example, if you have to test a variety of options with A/B tests, you can do so faster and also integrate the features under test into your PWA without affecting the back-end operation, and check for errors. There is huge scope for corrections and improvement, bringing the best to the users.

●    Quick deployment

PWAs are quicker to develop and deploy, as compared to native applications. These PWAs are also easier to build and require less maintenance and updates than native mobile applications.

 

This not only gives a reduced development time but also an overall time-conserving solution.

●    A Future-Proof Platform

The entire headless architecture is APO-based, meaning that this architecture can accommodate and integrate platforms and devices that are going to be developed in the future.

 

As retailers continue to draw traffic from omnichannel platforms, this feature becomes very significant. As new shopping preferences emerge, developers can quickly integrate them into their PWA and gain a massive edge over the competitors.

Wrapping Up

A study conducted on 46,000 shoppers by Harvard Business Review suggested that an omnichannel strategy leads to around 10% better conversion rates in all cases. This is an ideal use case for turning to headless commerce and PWAs.

 

This is indeed a peep into the inevitable evolution of eCommerce.

 

So, are PWAs and headless commerce revolutionizing the eCommerce world?

 

In a word, yes! But this should be a worry for only those who are unwilling to keep up with the trends. Get actively involved in this movement and get your own PWA in place to stay future-proof and profitable.

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author: Name of Author     Date:Jun 2,2021

News Title Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21

 

United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce