Headless Commerce Tools

If User Experience Is Your Focus, Headless Commerce Must Be Tool

Headless Commerce Tools

One of the biggest challenges that online retailers face today is keeping up with market trends. The battle plays out on their ever-evolving front-end customer-facing web pages. The biggest problem is how to do that without creating challenges for their underlying commerce engine. Headless commerce systems are fast becoming the de-facto standard to help businesses in this regard.

Studies estimate that the global market for headless commerce solutions will be worth over USD 1.62 billion by 2027. This is a clear indicator that the technology is here to stay and grow. Of course, the biggest driver for the adoption of headless commerce is the imperative to provide an elevated customer experience. It’s fair to say that for brands concerned about customer experience, headless commerce is a key strategy today.

Let us examine 5 factors that make headless commerce the ideal solution for businesses that focus more on their user experience in online retailing.

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Personalized yet consistent user experience

Headless commerce decouples the commercial engine of an eCommerce website from its user experience capabilities. This abstraction allows marketers and creative professionals to easily build engaging experiences that incorporate the brand’s vision or theme for a season or year. It enables every digital experience channel or touchpoint to offer a more personalized experience to customers while at the same time adhering to a consistent brand image and styling requirements. The commerce engine works silently in the background communicating via APIs, the required data, and as well as transactional information needed for experiences that are to be offered. This relieves creative professionals from concerns regarding the adaptability of their custom-built front-end webpages to the underlying retailing capabilities of the commerce engine.

Can headless commerce Power Retail Success?

Leverage only what’s needed

Going in for a full-stack eCommerce solution often restricts the abilities of businesses to experiment and customize the end experience to their liking. The platform vendor chips in with a set of guidelines that force brands to match their business-driven customer experience ambitions to the capabilities of the product. With headless commerce, the reverse is true. The platform has only a say in how the underlying retail transactions are managed. They are free to choose a front-end technology that can be customized to offer the experiences you deem are important for your business aspirations. This allows the brand to enjoy the best of both worlds by picking only what is needed from the underlying solution as well as a customizable CMS on the front-end.

Faster time to market

The decoupled approach of headless commerce strategies enables even a non-technical business workforce with creative skills to update and manage content on the front-end via a CMS more easily. They do not require knowledge of the underlying complexities of the eCommerce engine. This also enables new customizations and front-end web pages to be rolled out directly without burdening the IT team. The combination of these factors makes rolling new features or web pages into the market faster than when compared to a traditional eCommerce solution where front-end and back-end are tightly coupled. When new features and offers are rolled out faster with less complexity, it results in better customer engagement especially during peak or festive seasons. Thus, headless commerce offers brands a competitive advantage by helping bring features faster to the market.

The Coming Together of Headless Commerce and Order Management

Seamless extendibility and integration

Very often, there would be a need for brands to rely on 3rd party tools and platforms for creating engaging experiences. For example, certain validation tools, UI enhancement libraries or scripts, social integrations, 3rd party data collection platforms, and much more. In traditional eCommerce platforms, there might be challenges in the smooth integration of such resources that may impact the internal workflows of the commerce engine. In the case of headless commerce, no such concerns exist. Businesses get the agility to smoothly integrate any 3rd party tool or resource to extend or scale up their functionality. Upgrading or modifying these 3rd party resources over time also doesn’t cause any impact on the underlying commerce infrastructure thereby providing greater flexibility for the brand to grow its business.

Improved Reliability

Headless commerce systems offer businesses the ability to scale their front-end customer-facing channels quickly and on-demand. As mentioned above, they can seamlessly integrate with other services to counter any problems in growth like traffic spikes or security validations, and much more. They can add new marketing touchpoints with more localized flavor in different regions that can help collect, analyze and generate better marketing insights in real-time. Brands can facilitate extra bandwidth to payment systems or checkout carts to handle traffic surges in real-time without disturbing the underlying commerce workflow. Such flexibility greatly improves the reliability of the system when compared to traditional commerce systems.

As customers increasingly demand new and more engaging user experiences for their online shopping needs, brands will have to find ways to incorporate new features consistent with their vision and market demands. Headless commerce is proving to be a lifeline in such situations allowing them to freely innovate on their experience side without worrying about risks in the underlying commerce engine. Get in touch with us to know more about building a rock star online store with a headless commerce approach for your business to win over customers in 2022.

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author: Name of Author     Date:Jun 2,2021

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Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21

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Bi-Mart accelerate to omni-channel growth with Ignitiv and Kibo

CUPERTINO, CALIFORNIA, US, March 1, 2022 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of “buy online, pick up in store” (BOPIS) at Bi-Mart.

Across its full brick-and-mortar presence, Bi-Mart can now sell its product assortment online, allowing member customers to pick up orders from either Bi-Mart or Cascade Farm and Outdoor stores. Customers may also place orders at CascadeFarmAndOutdoor.com and pick up from any Bi-Mart store they choose, adding value and convenience to their shopping experience.

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#Bi-Mart #Bi-Martaccelerate #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce