Kibo personalization
Personalization has become one of the top priorities of retail companies in recent years. Epsilon’s research had revealed that 80% of customers preferred to purchase from brands that offered personalized experience. Customers depend on the ability of their favorite sites to recommend them products based on their interests and past purchases. It helps them decide faster and they want to feel special while engaging with an eCommerce site. And to meaningfully personalize the experience for customers, companies have to use a powerful Unified Commerce solution like Kibo.
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Kibo has long been at the forefront of personalization technology. Two of the products from its portfolio – Certona, and Monetate ranked 1st and 2nd respectively as leading vendors of Personalization in Digital Commerce 360.
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Both Monetate and Certona have their own values (and boundaries) as standalone products.
Monetate, for example, is better known for testing and optimization. It helps companies to conduct various controlled experiments and A/B testing to determine which creative, messages, and recommendations could work best for the user. Considering that it combines the customers’ first and third-party cookie data, retailers are able to begin the personalization journey even with limited information. However, Monetate as a platform is often said to have a steep learning curve, making it harder for people to learn and implement.
Certona, on the other hand, helps companies with product discovery. It allows them to engage with their customers through relevant and interactive content. It also has a predictive search engine that recommends products to customers based on their search terms and intent. It is perfect for companies with a wide range of products and services and that want to drive advanced personalization. However, it’s apparent that it does not possess the testing capabilities that Monetate does.
That’s why Kibo has combined the best of both worlds to offer comprehensive end-to-end personalization solutions. Kibo Personalization harnesses the power of AI and sophisticated A/B testing to allow digital brands to delight the customers and offer them a memorable experience. Its wide-ranging solutions help companies deliver a seamless and connected experience to their shoppers at every stage of the customers’ journey.
As the retail industry evolves, customer needs are changing. New players are entering the fray. Under the circumstances, companies have to think beyond just personalization.
Kibo’s new Unified Commerce Platform (UCP) helps to future-proof the strategies of retail companies so they can adapt to the changes and meet evolving customer expectations.
Why Must Companies Upgrade To Kibo UCP?
For quite some time, companies have been benefitting from Kibo’s personalization solutions. These technologies have helped retailers earn $379 billion in online sales. Kibo’s UCP goes a step further to provide even more value to retail companies. Here are some benefits for retail companies from UCP:
1. Achieve growth goals and customer expectations with API-first architecture
Considering that UCP is built on API-first architecture, it offers seamless integration with mission-critical systems such as CRM, ERP, and warehouse management. This enables retail companies to achieve their growth goals and customer expectations while maintaining business outcomes linked to performance, scale, and security. The platform integrates with third-party free and paid applications such as fraud detection services, email marketing systems, etc. that amplifies the platform’s functionality. It offers integration with several apps such as Adobe, eBay, Amazon Payment, FedEx, Google for Business, etc. Retailers can also build custom applications with specific functionalities to meet their use cases. The objective is to help retailers innovate so they can thrive in this hyper-competitive environment.
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2. Supports constant growth
Change is the only constant. The secret sauce of a successful retail company in the digital world is that it focuses on continuous innovation and knows how to be agile. Kibo’s UCP helps retail companies to grow at their desired pace. Unlike legacy platforms, the modular architecture of UCP allows retailers to implement only those solutions they need currently to kickstart their business. They can enhance their capabilities in the future when they are ready to expand. Kibo’s UCP is containerized and decoupled. So, it supports deployments across different cloud environments and also ensures flexibility in development. Most importantly, the platform shares the same set of microservices for B2C eCommerce and B2B eCommerce. Hence, retailers can shape the customer experiences the way they want.
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3. Maximizes ROI
UCP combines the AI-driven personalization power of Certona, Monetate, and enterprise order management to maximize the ROI and deliver valuable insights about the customer. Whether it is improving the connected shopping experiences of B2C eCommerce, delivering seamless experiences to B2B customers, or deploying a cloud-based solution to help companies fulfill orders; UCP has the power to centralize strategies to help retail companies improve their omnichannel capabilities and surge ahead.
Conclusion
In today’s retail industry, personalized customer experience is necessary, but is just one part of the growth story. Retailers have to constantly evolve and innovate to deliver better experiences and outcomes to their customers. API-first architecture, microservices, a thriving marketplace of leading third-party partners are some of the reasons why Certona and Monetate users could consider upgrading to Kibo’s UCP. The move will help companies future-proof their business for the era of the digital consumer.
