eCommerce Experience

Delivering A Seamless eCommerce Experience Through A/B Testing

We have witnessed immense growth in the launch and use of eCommerce platforms. eCommerce solutions enable companies to build new revenue streams, target a wider audience, and innovate new offerings. eCommerce solutions are taking root across the B2B, B2C, and B2B2C sectors and traditional as well as modern companies are hoping to leverage the power of eCommerce to enrich the customer experience. But due to the growing competition and dynamic customer expectations, it has become challenging to enhance conversion rates and revenue per session for all eCommerce siteseCommerce Experience

In that context, customer experience has become critical to achieving brilliant outcomes on the eCommerce journey. A great customer experience can help smoothen the buyer journey, make it easy for buyers on the eCommerce platform to find products and learn more about them, and make a purchase. Customer experience drives customer engagement and customer loyalty. To that end, it is essential to understand customer preferences and requirements to keep improving experience levels. It’s important to know exactly what is working and what isn’t, as seen through the eyes of the customer.

One of the mechanisms to assure the same is A/B Testing.

Overview and Working – A/B Testing

A/B testing, also referred to as split testing is the process of creating two variants of the same web page or application screen to understand the audience response on the respective versions. The testing mechanism helps to determine the customer experience on the variants and promotes the conversion rates accordingly by observing and analyzing usage patterns.

The methodology behind the A/B testing is simple. The eCommerce team develops a second version of the web page or an application screen that is different in a limited number of significant elements. This is often done without rolling out wildly different versions of the app but by modifying a particular heading, changing the placement of the UI elements, or a partial re-design of some specific sections of the screen space. Once the modifications are complete, the team launches both versions of the web platform to similar customer segments. A section of the web traffic gets to see the original version while the other section gets access to the modified version.

The team then determines the user response to the design changes. The analysis of the user experience levels provides the team with an idea of the customer expectations and requirements and what’s relevant to them.

Significance of A/B Testing

A/B Testing is a form of a controlled experiment to better define customer psychology and the nuances of user interests. The design, visual appeal, and intuitive workflows of the eCommerce solution are major influences on the user experience and engagement levels. A/B testing provides the data-driven approach based on the customer response analytics to drive future improvements.

As customer needs keep evolving, the continuous improvement of the eCommerce solution becomes a necessity. With A/B testing, it becomes possible to continually enhance the customer experience on the eCommerce platforms based on a more data-driven understanding of customer interaction and responses.

There is a wide range of UI elements that can be addressed in A/B test coverage to identify the experiences that are likely to drive greater impact.

  • Headlines and Titles: These are among the first elements that users notice on eCommerce sites. You can make changes to the headlines and titles to determine the visitor’s attention and attraction levels.
  • Formatting and alignment: The interests and likes of the end-users can vary based on preferred structure, formatting scheme, and alignment of the UI elements. The A/B tests provide an understanding of the most preferred options.
  • Navigation: Navigation plays an important role in determining the user experience. You can test changes in the navigation bars, theme buckets, etc. to analyze the impact on user behavior.
  • Design and layout: This involves testing and validating the overall workflow customers must traverse on the eCommerce site and the design aspects through the control and variants.

Kibo Monetate A/B Testing

Kibo, a leading eCommerce solution, enables retailers and branded manufacturers to build unified consumer experiences at a low total cost of ownership and with fast time-to-market. Obviously, companies make huge investments in eCommerce solutions with the expectations of earning revenues. Kibo makes sure that these companies are able to build data-driven and thoroughly tested platforms. Kibo also has powerful options to address the A/B Testing strategies of eCommerce companies. Let’s examine Kibo Monetate deeper in this light.

Testing and optimization are the pillars supporting seamless customer experience and exceptional business outcomes. Kibo Monetate utilizes A/B testing to make it easier for eCommerce developers to conduct and launch experiments to gain customer insights. As we have seen, this controlled testing makes it easy to determine the impact of UI changes in real-time. It becomes possible to intelligently analyze customer preferences, interests, and requirements. A/B testing, powered by Kibo Monetate, makes it easy to obtain a holistic view of the customers and make improvements to the site to achieve reduced bounce rates and increased conversion rates.

A/B testing is a great way to understand the preferences and needs of the new-age digital customer and offer a superior customer experience. A/B testing enables eCommerce players to offer solutions to their customers that are designed to address their specific needs.

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author: Name of Author     Date:Jun 2,2021

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Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21