eCommerce and dCommerce

Over the last decade, eCommerce has transformed shopping, allowing people to seamlessly buy goods and services online. It has now paved the way for dCommerce or digital commerce.

This article compares eCommerce with dCommerce and examines how this shift has transpired. For that, let’s first go through the basics of eCommerce just as a reminder of all that we have seen so far.

eCommerce – A Primer

eCommerce, formerly known as electronic commerce, is the exchange of goods and services and the sending of money and data through an electronic network, most commonly the internet. These business dealings can be either B2B (business-to-business), B2C (business-to-consumer), C2C (consumer-to-consumer), or consumer-to-business. A new and emerging avatar of eCommerce is Quick Commerce (or qCommerce) that seeks to deliver purchases within minutes or hours. There’s also the move toward D2C models where brands bypass all traditional channels and connect directly to consumers by leveraging powerful eCommerce platforms and third-party delivery and fulfillment networks.

Advantages of eCommerce

eCommerce drives speedier purchases and seamless accessibility of products and services, especially with newer operational architectures like headless commerce. More profoundly, it:

  • Gives businesses a leg up in today’s fast-paced industry by letting them react rapidly to customer and market needs.
  • Streamlines the setting up of an online shop and creating the product listing, making it less hassle for merchants to sell their products and services online.
  • Eliminates the need for pricey storefronts, helps firms save money, and work to expand their customer bases.
  • Improves the shopping experience by allowing buyers to order online, join loyalty programs, grab promotions, etc.
  • Makes it easier for shoppers to compare different options and prices, giving them more control to choose the best fit for their needs and budgets.

Disadvantages of eCommerce

eCommerce has certain pitfalls as well. Online vendors and buyers must take the following cons into account:


Security concerns are warranted because of the potential for cyber assaults to compromise private consumer information.

Site Crashes and Downtime

In the worst-case scenario, a site breakdown might result in lost revenue and reputational harm for the company.

No Possibility of Tried & Tested Product

eCommerce’s lack of product testing is another drawback. Consumers cannot touch, view, or sample things before buying, making selections difficult. Customers often get disappointed after receiving an item and return or replace it alongside leaving unfavorable reviews. Of course, integrating technologies like augmented reality (AR) improves user experiences in this regard.

Highly Competitive

Notably, small businesses have a tough time competing in the eCommerce industry because of how saturated the market is.

What Is dCommerce?

dCommerce, or digital commerce, is a novel notion associated with the purchase of electronic goods. To put it simply, it is an evolution of eCommerce. The distinction is subtle, but eCommerce would be digital commerce if everything about it were totally automated and online, from product delivery to marketing and sales. Online purchases made through digital commerce take place without human intervention.

For example, the subscription services and the “pay-as-you-go” service model come under the purview of dCommerce.

Advantages of dCommerce

Easily Expand Internationally

dCommerce lets enterprises develop overseas – helping them sell to international clients by removing geographical constraints. Besides, they can scale the service as the demand grows.

Manage Multiple Brands

dCommerce lets firms manage several brands on one platform. Multi-brand or multi-market enterprises benefit from this.

Better Customer Experience Thanks to Customer Data

dCommerce lets organizations gather and analyze client data to improve customer experiences. This data helps tailor marketing messages, target promotions, and enhance customer assistance.

Multi-Channel Interaction

dCommerce lets companies communicate with consumers across channels. Businesses can increase client engagement and connections by being present on many platforms.

Disadvantages of dCommerce

Defining Customer Base

New dCommerce enterprises may struggle to identify their target customers. They may find it challenging to drive efficient marketing efforts and provide a meaningful customer experience without a distinct consumer base.

Delivering Consistent Experiences

Providing a consistent customer experience across channels and devices can be challenging. Understanding the client journey and coordinating many touchpoints are imperatives. This also means adopting the latest technologies.

Use Cases of eCommerce


It lets organizations cater to client preferences via personalization. Ecommerce businesses may customize product suggestions, marketing messaging, and promotions based on consumer data like purchase history and browsing activity. This way, they can improve customer engagement, revenue, and loyalty.

Site Search

Site search helps shoppers locate goods on eCommerce websites fast. A good site search engine lets users find products by name, category, brand, price, and other parameters. This enhances the user experience and simplifies purchasing.

Managing Demand and Supply

Ecommerce enterprises estimate demand and modify inventory by evaluating consumer behavior and sales data. This prevents stockouts and overstocking.

Churn Prediction

Ecommerce’s churn prediction use case lets organizations discover at-risk consumers and take proactive steps to keep them. Businesses may detect disengaged clients by evaluating purchase frequency, order history, and engagement levels and put forth targeted offers to keep them coming back.

Use Cases of dCommerce

Chatbots and Virtual Assistants

Digital commerce is quickly integrating chatbots and virtual assistants. AI-powered applications automate consumer interactions, including answering FAQs, recommending products, and processing orders. They reduce customer support expenses and boost revenues by offering fast, efficient service.


Like eCommerce, dCommerce enterprises can adjust product suggestions, marketing messaging, and promotions to customers’ needs and interests by analyzing consumer data and behavior. This helps boost sales and improve consumer satisfaction.

Dynamic Pricing

Digital commerce enables firms to modify product prices depending on demand, supply, and consumer behavior. Businesses may optimize sales and profits while offering fair and competitive rates.

Easy Inventory Management

Since dCommerce involves the selling of electronic goods (subscriptions, services, books, documents, etc.), there are no physical supply chain hindrances. This can prove immensely viable for operational scalability.

What Has Led to the Shift From eCommerce to dCommerce?

The shift from eCommerce to dCommerce is a natural progression. As user demands change and technologies evolve, the face of digital commerce will continue to evolve too. Today, subscription businesses (such as movie streaming), pay-as-you-go cloud computing models, and other digital product exchanges are becoming increasingly standard. So, it is only natural that these trends are fueling the evolution of dCommerce.


Both eCommerce and dCommerce have changed how companies communicate with consumers, enabling them to access product information and services nearly anytime from any device. Businesses can now provide users with individualized product suggestions, extensive product information, and real-time assistance.

Social media and online payment networks have also contributed to the growth of eCommerce in general. Social media lets businesses interact with consumers, nurture relationships, and learn about consumer trends and preferences.

With dCommerce, in particular, businesses can now effortlessly drive personalization, expand beyond geographical boundaries, scale their service landscape as needed, and constantly improve service or product delivery.

At Ignitiv, we help businesses transform their online stores to improve customer experience and loyalty. Contact us to learn more.

Build Future-proof Customer Experiences

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