Making customers the central characters of your eCommerce story can go a long way in driving satisfaction and loyalty. But crafting (and sustaining) unique and agile eCommerce experiences doesn’t come easy. With customer demands constantly rising and with new trends continuously emerging, organizations must turn to concepts like Composable Commerce to offer the best possible experiences.
The Growing Popularity of Composable Commerce
Many organizations succumb to the pressure of quickly spinning up an eCommerce website by opting for a single, out-of-the-box platform to meet their needs. While such a platform can help meet time-to-market demands, it is not sustainable in the long run. With business and customer needs becoming so diverse and complex, there is a pressing need to offer unique and highly tailored omnichannel commerce experiences across the entire customer lifecycle — from navigation to search, catalog to checkout, and more.
Composable Commerce enables businesses to resolve the challenges of diverse and varying business and customer needs. By giving them the freedom to choose the best eCommerce components from the best vendors, it allows organizations to craft the best possible eCommerce solutions for even the most granular of business requirements.
Let’s take an example. Suppose you have implemented an out-of-the-box Magento eCommerce solution. But as you expand across geographies, you need to include a variety of additional payment options, which the standard Magento solution doesn’t offer. What do you do? You switch to Composable Commerce!
With Composable Commerce, you can leverage different solutions for different aspects of the commerce experience, ensuring each part meets the unique needs of your business. Switching to Composable Commerce can enable you to integrate a host of payment gateways of your choice, from Apple Pay to PayPal and more. This way, you can enjoy the standard capabilities of a fully-functional Magento website while also offering your customers more freedom in how they make payments.
Top Tips for Creating Composable Commerce Experiences
Headless, microservices-based technology like Composable Commerce can help you deliver state-of-the-art eCommerce experiences. By mixing and matching different features and components offered by different providers and composing them into a custom application of your choice, you can more efficiently cater to unique customer needs.
Here are some tips you must embrace while creating unique user experiences:
1. Define and Document Capabilities
Before you build your Composable Commerce tech stack, it is important to understand the unique needs of your business and customers. Defining and documenting your business capabilities can help you understand the features your eCommerce website needs and give you a clearer idea of the components you need to choose. It can also help clarify the customizations you need to make that are not offered out of the box.
2. Prioritize Your Needs
With Composable Commerce, it is easy to get carried away with the range of possibilities. To limit investments, it is essential to prioritize your needs. Differentiating must-have capabilities from nice-to-have can help in keeping your budget (and timeline) in check. It can also help you get a better idea of the vital elements that define your eCommerce site and provide the best value to your customers.
3. Ensure Flexibility and Adaptability
In the race to offer the best eCommerce experience, don’t overcomplicate your website. While it is natural to want to offer the best navigation, the best search, and the best checkout, make sure to emphasize flexibility and adaptability over everything else. In the ever-changing world of commerce, equipping your business with just the right amount of tools and capabilities will go a long way in growth, competitiveness, and innovation.
4. Choose the Right Vendors
As headless and microservices-based architectures become mainstays, there is a broad spectrum of options available. To ensure the best Composable Commerce experience, it is important to compare vendors and their individual capabilities across different functional areas. Also, make sure to evaluate the different components against your business needs and requirements for better decision-making.
5. Emphasize Integration
Standard out-of-the-box solutions often offer seamlessly integrated components, which is unfortunately not the case with Composable Commerce. Therefore, when you choose components, make sure they are built to work together through APIs. Having a unified and integrated architecture in place can pave the way for smooth and stable experiences and can go a long way in boosting customer satisfaction and loyalty.
The Significance of a Partner
With consumer expectations and eCommerce trends rapidly evolving, retail brands are required to be nimbler than ever before. But while creating exciting new digital storefronts, teams are severely constrained by budgets and timelines. Although Composable Commerce architectures offer a quick and proven way to boost eCommerce experiences, the transition can be complex.
If you want to make steady and incremental progress in the right direction and drive higher revenue growth, better conversions, and higher average order values, you need to engage with a qualified partner. eCommerce experts like Ignitiv can help you build compelling and successful sites that perfectly fit your business and customer needs. We understand the nuts and bolts required to make an eCommerce site successful.
With deep and proven expertise in microservices and headless architectures, we can help:
- Re-platform or modernize your existing eCommerce website using Composable Commerce components that meet current and future needs.
- Extend the envelope of customer experience while helping you integrate both enterprise data and 3rd party services to ensure each interaction is optimized.
- Improve conversion rates and address your most pressing eCommerce challenges in an efficient and sustainable manner.
- Establish a flexible, adjustable, and inherently future-proof eCommerce foundation for fast-paced, scalable innovation.
Contact us to make the most of Composable Commerce and rearchitect your eCommerce website.