Switch to Omnichannel Commerce

Want to Switch to Omnichannel Commerce? Here’s What You Should Know

Omnichannel Commerce

The eCommerce industry has been rapidly growing, thanks to the convenience and ease that online shopping provides. But now, it’s becoming clear that eCommerce is only the beginning of the true potential the online retail industry can offer.

For a more engaging, intriguing online commerce experience, the next step is to incorporate omnichannel commerce into the mix. This article will let you know all the points you need to move into omnichannel commerce, and grow your business successfully.

What Is Omnichannel Commerce?

Omnichannel Commerce

It’s no longer enough for retailers to simply have an online presence. Customers expect to be able to shop from anywhere—on desktop computers, mobile devices, tablets, or even in person at a physical location. On top of that, they expect it all to work together seamlessly.

Omnichannel is the best strategy to address this challenge. To put it shortly, omnichannel commerce is an integrated and seamless experience across all customer communication channels. Omnichannel commerce combines all the ways users can interact with a brand and buy products or services.

Omnichannel Commerce vs. eCommerce: What’s the Difference?

eCommerce is the buying and selling of items over the internet. This means that people shop online rather than in person. Buying products on eCommerce platforms like Amazon is an example of the same.

Omnichannel commerce is all about connecting customers with the brand in as many more ways as possible, and that’s not just limited to selling products. Omnichannel commerce includes sales through digital channels, physical stores, and everything in between (such as an email newsletter or social media post).

Businesses can use omnichannel commerce techniques anywhere — on social media via ad campaigns, at physical locations via banner ads, and several more locations both virtual and real. All in all, it helps companies reach customers no matter where they are. Nine out of ten retail leaders believe that a smoothened-out omnichannel strategy is key to success in business.

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Why Is Omnichannel Commerce So Important?

1. Increased Sales and Traffic

Omnichannel commerce allow businesses to reach a wider audience of shoppers by offering an array of shopping options, including in-store purchases, online purchases, and phone orders.

It creates more opportunities for making sales and reaching new customers, who otherwise might not be aware of the product or service. In fact, 73% of consumers pursue multiple channels when it comes to shopping.

2. Boosted Customer Loyalty

By offering a consistent experience across all channels, omnichannel commerce can help businesses retain their customers. Customers can get updates from a company on multiple platforms, regardless of which channel they used to reach out initially. In addition, they can receive support across the platforms, irrespective of where the initial request originated.

Such consistency is appreciated by customers, since they don’t want to go through the hassle of defining their requirements or voicing out their concerns repeatedly.

3. Better Data Collection

Omnichannel commerce allows businesses to collect data from all the different customer interactions within the brand’s ecosystem—and then use that data to improve how they do business. This can be done by analyzing click-through rates on email campaigns or understanding how many people are coming to the store after seeing an ad online. With this information, businesses can change how they do things to improve efficiency and profit for everyone involved.

How Can Retailers Change Their Strategies to Incorporate the Trend?

In the past, retailers had to choose between an online or a physical store. Today, they can offer both. The omnichannel commerce model allows retailers to use their online channels to reach customers and sell products while offering convenient offline options for customers who prefer to shop in-store.

To succeed with this type of commerce strategy, however, you need to clearly define your goals and set up a plan that will allow you to meet them. These three steps should help start you off:

Step 1: Define Your Omnichannel Strategy Goals

Set clear goals for each channel—online or offline—and identify how each channel will contribute toward meeting those goals.

Let’s take a case where you set a goal of increasing in-store sales by 15% or improving foot traffic to the physical location by 20%. Then, you need to determine which channels will help you meet those goals. For instance, you might consider mobile marketing campaigns to drive website traffic or in-store marketing efforts to drive foot traffic.

Step 2: Organize Customers by Segment

Once you have defined your omnichannel strategy goals, you can use these goals to organize your customers into segments based on their current shopping behaviors and preferences.

For example, suppose one of your primary objectives is to increase the average order value. In that case, you might create a segment called “High-Value Customers” that includes all customers who have spent more than $500 in the last 12 months and would not hesitate to splurge more in the coming months.

Step 3: Understand Why and How Your Customers Use the Channels They Do

Once you have defined your customers’ segments, you can better determine how to reach them using different channels. For example, if your high-value segment users are more likely to buy products online, you could run an email campaign to alert them of sales or discounts available on the website.

Step 4: Put Your Plans Into Action For Your Channels

In this step, retailers should focus on executing their strategies for each channel. They should ensure that the content and services are consistent across all channels. The goal is to deliver a seamless experience to customers regardless of whether they are shopping online or in-store. This means that retailers need to clearly understand how they want to interact with customers and what kind of content they will put forth on each channel.

Step 5: Set Omnichannel Commerce in Motion by Connecting the Channels

Let’s say someone finds something they like on your website but wants more information before buying it; they click through to inquire by phone or email. You should be able to pick up where your website left off and provide them with additional details about the item or product line without having them start over or fill out multiple forms again.

Omnichannel Commerce as the Driving Force Behind Harmonious Retail

The future of retail is where the customer is at the centre of every decision, from when they express interest in a product to where they make the purchase.

Harmonious retail is a model of retail that approaches the customer as an individual and not just as a number. It combines the experiences of online and offline channels to create an overall experience that adds value to the customer. The ultimate goal of harmonic retail is to create a seamless and satisfying experience at every step.

The Bottom Line

While there may be challenges involved, such as integrating technology across different channels, the results of an omnichannel commerce strategy can speak for themselves. However, as with any significant shift in strategy and technologies, you should seek expertise and assistance from omnichannel experts like Ignitiv.

Connect with us to learn more.

author: Name of Author     Date:Jun 2,2021

News Title Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21

online shopping

Bi-Mart accelerate to omni-channel growth with Ignitiv and Kibo

CUPERTINO, CALIFORNIA, US, March 1, 2022 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of “buy online, pick up in store” (BOPIS) at Bi-Mart.

Across its full brick-and-mortar presence, Bi-Mart can now sell its product assortment online, allowing member customers to pick up orders from either Bi-Mart or Cascade Farm and Outdoor stores. Customers may also place orders at CascadeFarmAndOutdoor.com and pick up from any Bi-Mart store they choose, adding value and convenience to their shopping experience.

Click here to Read More

#Bi-Mart #Bi-Martaccelerate #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

online shopping

Bi-Mart accelerate to omni-channel growth with Ignitiv and Kibo

CUPERTINO, CALIFORNIA, US, March 1, 2022 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of “buy online, pick up in store” (BOPIS) at Bi-Mart.

Across its full brick-and-mortar presence, Bi-Mart can now sell its product assortment online, allowing member customers to pick up orders from either Bi-Mart or Cascade Farm and Outdoor stores. Customers may also place orders at CascadeFarmAndOutdoor.com and pick up from any Bi-Mart store they choose, adding value and convenience to their shopping experience.

Click here to Read More

#Bi-Mart #Bi-Martaccelerate #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

b2b Kibo Partner

 

The Kibo solution will help Fortis Life Sciences maintain the customer orientation and agility it values while building scale and capacity for future customers.

CUPERTINO, CA, US, September 26, 2022 - Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of Fortis Life Sciences’ commerce solution.

Fortis Life Sciences offers customers in the research, diagnostics, and therapeutics markets world-class reagents, tools, and materials, globally.

Fortis' business strategy is to provide its customers with the best-in-class experience and quality products. A dedicated effort to realize this core vision required Fortis to identify and implement the best commerce solution available to enable their customers a real-time search and find product discovery.

The goal was to streamline the customer's buying process by allowing purchase ordering handling and easy customer registration, seamlessly integrating into their current enterprise systems.

"With our new Kibo Commerce solution, implemented with Ignitiv's partnership, we have been able to rapidly deliver a customer-friendly ecommerce experience in support of our company's mission and vision.", said Andy Wolf, Chief Technology Officer, Fortis Life Sciences. "I thank Ignitiv and Kibo for helping us implement this scalable solution quickly."

"We greatly enjoyed working with Ignitiv to implement our modern, unified eCommerce solution at Fortis Life Sciences," said Ava Aprin, Head of Global Partnerships, Kibo. "The Kibo solution will help Fortis Life Sciences maintain the customer orientation and agility it values while building scale and capacity for future customers."

Rajib Das, CEO, Ignitiv, also said, "With this solution, Fortis now provides its customers with a frictionless buying experience and exceptional service and support across channels. We are delighted to partner with Kibo and Fortis Life Sciences to implement a state-of-the-art solution that brings significant value."

About Fortis Life Sciences

Fortis Life Sciences is a strategic platform company founded in 2020, with the mission of offering world-class products coupled with best-in-class customer experience. Over the course of the two years, the company has built a portfolio of high-quality products and brands serving attractive end markets including diagnostic, therapeutic and research discovery. Fortislife.com.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

About Ignitiv

Ignitiv is a full-service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitiv is the partner of choice for Home Hardware, Canada Post, United Hardware, Fortis Life Sciences, and Bi-Mart.

#ignitiv #leadtheexperienceeconomy #fortislifesciences #fortisforyou #B2B #ecommerce #kibocommerce #unifiedcommerceplatform