Digital Is Driving

How Digital Is Driving A Home Improvement Boom

The Home Improvement industry has been on a steady growth path of late. In 2020, the industry was valued at USD 887.53 Billion and is projected to have a growth rate of around 4.5% yearly and by 2026 we are looking at an industry worth more than USD 1.2 Trillion globally.

The rising number of millennial homeowners who have varied tastes in designing their perfect space and the infusion of smart home components in the industry are giving rise to a whole new dimension in the sector. To add to that, the COVID 19 pandemic altered the daily lifestyle of millions of people worldwide. As people sheltered at home and found themselves with time saved from commutes at hand, they turned their attention to their living (and now working) spaces. Home Improvement projects, large and small, mushroomed everywhere.

A sizeable population of people has adapted to new ways of working for long durations from the comfort of their homes. Employers too found remote working to be useful and not impacting productivity, and they too do not want to rush to bring everyone back to the office. This is opening up newer Home Improvement opportunities.

With work from home becoming a norm, there will be a huge push for ergonomic workspaces at homes which will ultimately lead to more Home Improvement budgets being planned by consumers. Another key driver of growth in the Home Improvement industry is the rapid proliferation of digital in consumer markets.

From ideas to purchase and implementation, consumers are increasingly depending on digital channels for their Home Improvement plans. Let us examine 4 ways in which digital is driving a Home Improvement boom:

The big one – Internet Influence

Today there are over 4.6 Billion people with access to the internet or more than half of the global population (to put things in perspective). Surveys have pointed out that nearly 22 % of consumers who take up a Home Improvement project have been doing so under the influence of ads they viewed on social media or the internet right from their smartphones. For Home Improvement companies, this means that they have a huge consumer base lurking on the internet that plan their Home Improvement budgets purely from online references. As the internet population grows, so will the influence it has on planned investments made by consumers on a variety of Home Improvement projects.

Blended e-commerce

A significant number of customers purchasing products for their Home Improvement projects still have a residual preference for a physical look and touch before buying the product. Additionally, there are challenges in shipping large items to homes from long distances for fully online purchases. Returns would make the experience even more complex. However, several major Home Improvement retailers have brought in a blended e-commerce model of operations wherein store inventory information, models, and demonstrations can be availed by customers online and then the product can be picked up from a nearby store after physical inspection. All promotions, offers, and pricing are available for reference online and the customer can even purchase without visiting the store if he or she doesn’t want a physical visit. Industry leaders have announced massive investments to make their businesses more friendly to e-commerce or, more precisely, to deliver the best omnichannel experience for customers whether they pick up products from the store or browse and purchase online.

Smart Home Growth

Over the past couple of years, there has been a marked increase in the number of smart home devices that people purchase. While initially, the focus for smart devices was entertainment like controlling music and video content with voice commands, today there are smart devices that manage almost all facets of a home from HVAC to lighting, plumbing, and security. The global smart home market is pegged to grow to a staggering USD 135.3 Billion value by 2025 and more smart home investments will result in more Home Improvement projects surrounding them so the home dwellers can exploit the full capabilities of these devices. As more consumers get to know the capabilities of digital platforms to make their homes smarter and safer, they will be tempted to buy goods that help improve the experience by integrating seamlessly with smart home tech. This is a reason why smart homes propel the growth of the Home Improvement sector as well.

Informed Buying Decisions

An increasing number of Home Improvement companies are innovating to help customers make easier decisions. For instance, some offer an augmented reality-enabled app to help customers visualize the placement of lighting fixtures in a room. Such technology helps customers be better informed about their buying decisions and can drive their purchasing journey forward. In the past, customers had to buy a product and get it installed and then only have a complete look and feel of how the product integrated into their homes. For fear of purchasing the wrong product, many deferred their buying decision. This perception has changed thanks to the proliferation of digital avenues. Digital innovations are reducing the dissonance in the buying decision and lowering the entry barriers for even first-time Home Improvement shoppers.

These examples show that the Home Improvement market may well be propelled into its next level of growth thanks to the growing interest of digital-savvy consumers. With more innovative IoT and AI-enabled home devices and connectivity products being launched in the market, the scope for sustained growth of spending from consumers is growing. Home Improvement retailers will be racing to adopt digital means to capitalize on the coming growth.

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author: Name of Author     Date:Jun 2,2021

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Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21