These are the Technologies That Will Drive the 2021 Holiday Shopping Season

It’s hard to believe we’re already past the half-year mark in 2021. Although the sun is currently shining bright, autumn will soon set in, and before you know it, the 2021 holiday shopping season will be here. Given the volatility and uncertainty in the business world today, chances that you are already focusing your energy on revolutionizing your B2B/B2C customer experience across online and offline channels. For all retailers and brands, that’s become the priority in the face of significant changes in buyer behavior. But it may be time to look at other priorities too.

If you want to lead the experience economy and truly make a difference in the upcoming holiday shopping season, you have to offer new ways and means for your customers to engage with your brands. You need to constantly delight them through a profound digital transformation of the customer experience – across channels and covering their entire buyer journey.

With the total US holiday retail sales expected to touch $1.093 trillion in 2021, it’s fair to say that a successful 2021 holiday shopping season can be the making (or breaking) of a pandemic-hit brand’s long-term fortunes. On that quest, here’s a comprehensive look at the top technologies that will drive the 2021 holiday shopping season:

  1. Analytics: To deliver shopping experiences that meet (and exceed) the growing expectations of customers, businesses will need to up their analytics game even more than is the case now. They will need to deeply understand the needs, wants, and subtle preferences of their customers. Since customer experience is the primary strategic driver for success, especially in the extremely busy holiday season, using customer insights as a strategic tool across Marketing, Sales, and Customer Operations is now critical to boosting the bottom line. Right from customer journey mapping and market mix modeling to campaign optimization, lead prioritization, sales forecasting, inventory optimization, and more – organizations will have to make the best use of modern customer analytics platforms and methods to deliver personalized and meaningful experiences to customers across platforms.
  2. IoT: In the upcoming holiday shopping season, IoT looks set to play a huge role in ensuring efficient operations and timely deliveries. Through constant monitoring of devices and equipment in the supply chain, IoT devices can help in detecting issues, maintaining throughput, and minimizing risk. Live location tracking via GPS sensors can help in monitoring the locations of trucks and other assets and ensuring timely customer deliveries and return. At the same time, the technology can be used to improve transparency in processes via real-time visibility, allowing businesses to more efficiently manage inventories and respond faster to customer needs. A key amplifier of the power of IoT will be the ability of retailers to integrate several backend systems like ERPs together to always provide a consolidated and transparent view of operations.
  3. Mobile: Digital shopping continues to dominate the retail scene. Digital is estimated to account for 9% of 2021 holiday season retail sales. There is enough reason for brands to leverage the latest trends in mobile technology to support their customers. Right from innovative mobile apps to responsive and mobile-friendly websites – in the 2021 holiday shopping season, companies will have to focus on easy search functionality, fast load speeds, and a convenient and secure checkout process for maximum sales. The need to launch highly functional apps fast will make app development technologies like Progressive Web Apps extremely popular.
  4. RPA: Responding quickly to customer needs during the holidays is not easy; with so many products being offered, and so many customers simultaneously surfing through those products, RPA will help a great deal in shortening lead times by automating processes. By automating mundane, error-prone, and repetitive processes, RPA can allow retailers to more quickly bring processes to closure – right from improving collaboration between various departments to monitoring changes in customer behavior, staying in alignment with the latest trends to responding to customer queries via bots. RPA promises to help retailers to optimize inventory management efforts, accelerate efficient customer service, and process and fulfill orders faster. Taken together, that will help embellish the customer experience.
  5. Blockchain: The 2021 holiday shopping season will also witness a rise in the adoption of blockchain technology across the supply chain – making it as transparent and tamper-proof as possible. By allowing stakeholders to securely store and share digital assets, blockchain will make retail transactions safer and faster. This decentralized, distributed ledger technology will not only ensure the security of millions of online users; it will also set the foundation of data security and integrity via smart contracts, so sensitive business and customer data is always protected.

The 2021 holiday season will be a turning point in online retail. Many retailers see this as the perfect chance to make dramatic moves to enhance the buyer experience, accommodate growth, and drive unparalleled sales. But the season comes with ultra-high stakes for many retailers. Those who can keep up with the surging demand will continue on their growth path. Those who can’t, unfortunately, will end up struggling for positive outcomes!

With the 2021 holiday shopping season around the corner, the possibilities for business excellence are endless. Brands looking to keep up with constantly evolving customer expectations need to integrate modern technological innovations into the DNA of their businesses and deliver unmatched levels of personalization and value. Are you ready to get ahead of the curve and ring in the upcoming holiday shopping season with a bang? Ping us if you are!

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author: Name of Author     Date:Jun 2,2021

News Title Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21

 

United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce