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Digital Success Demands Tight Integration Between Technology, Analytics, And Marketing

Digital technologies are being spoken of everywhere. Most companies – medium or large-scale – are contemplating the digital move to meet customer expectations and keep up with their competitors. In fact, McKinsey conducted a global survey where more than eight out of ten respondents said that their organization had taken measures to enhance their digital footprint.

 

In a growing number of companies across sectors, the most visible face of the digital transformation is the push to adopt a more digital sales model driven by eCommerce sites and omnichannel customer engagement with tightly aligned backend business processes geared to deliver powerful customer experiences.

 

However, the success rate of these efforts is low. Less than 30% of companies succeed. Another report by State of Digital Business reveals that 47% of companies have not even begun their digital transformation. And 59% of companies believe that it is already too late for them. By some estimates, $900 billion out of $1.3 trillion invested in digital transformation yields sub-optimal results. Even companies in digitally sound sectors like tech, telecom, and media struggle with such changes.

 

So, why is this digital transformation so difficult for most companies? We are here to claim that this is because they ignore the tight integration between technology, analytics, and marketing. Many companies treat these as separate practices and pay the price. They either attempt them independently of each other or hire different agencies to provide solutions in each space. Their transformation efforts suffer from fundamental misalignments, take longer to execute, and cause them to offer disjointed and inconsistent customer experiences, that drag down the entire effort.

21st Century’s Customer: Digitally Aware

Digital transformation calls for the integration of digital technology in all business processes, bringing fundamental changes in modes of operation and customer experience.

 

One of the fundamental drivers of digital transformation is the digital customer. Businesses today are catering to the needs of a community of highly engaged customers who are digitally sound. These customers tend to buy 90% more frequently, spend 60% more over their next buy and have three times the annual value of an average customer. But these customers expect more.

 

To satisfy the digitally aware buyer, businesses should start thinking digital too. Businesses need to provide them the information they need, when they need it, on the channel of their choice to help them progress in their buying journey. The process starts long before the customer lands on the site to make a purchase and ends long after. Digital engagement covers customer acquisition, engagement, and retention. The onus is on the newly digitized business to adapt means like digital marketing, social media marketing, content marketing, and intelligent digital advertising to communicate with the customers across the entire lifecycle. It is important to ensure coherence, consistency, accuracy, quality, and timeliness in all transactions across touchpoints.

 

There’s little doubt that this demands tight integration between technology, analytics, and marketing for absolute success.

Getting Started With Digital Transformation

A study at MIT proves that companies that have digitally transformed themselves are 26% more profitable than the competition. Here are the quick steps to begin:

●    Define Your Strategy

Define your current situation and where you see yourself in the coming time. Now make a plan of action to achieve your goal. Assess the opportunities and threats created by the emergence of the digital customer to utilize the full potential of digital transformation.

●    Visualize The Customer’s Journey

40% of the respondents in an HBR survey said that customer experience is their topmost priority for choosing digital transformation. Therefore, you should get into the shoes of the customer and look at your business. What are your customers looking for? What can save their time and resources? How can these customers feel differently about you?

●    Develop An Apt IT Strategy

45% of executives say that their companies lack the required technology for digital transformation. But of course, technology is just the essential backbone for the array of activities the digitized business must undertake. This is where a full-service partner agency can help layout and implement a comprehensive strategy that integrates technology, analytics, and marketing for a better customer experience.

●    Personalize The CX

Customers want to feel unique and appreciated today. Accenture says that customers tend to buy more from companies that:

  • Recognize them by name
  • Understand their purchase history
  • Provide relevant product recommendations

 

Therefore, companies invest in powerful technology solutions that allow them to create a customer-oriented experience by evaluating their past history and trends.

●    Seamless Multi-channel Integrations

Since customers have a range of devices at their command, seamless multi-channel integration is a must in digital transformation. And this applies across functional areas. For instance, more than 50% of customers expect instant customer service. They also want solutions on weekends and public holidays. Companies need strategies that allow them to address all digital channels, like the website, social media, and feedback shared through mobile apps, for the desired impact.

The Collaboration Of Technology, Analytics, And Marketing

In the digital domain, technology, analytics, and marketing must come together to ensure success. This collaboration can be leveraged for unbelievable results in the following aspects:

●    Designing Marketing Campaigns

Companies can analyze data and target the core needs of their customers. Such targeted marketing yields better results when implemented with real-time analytics and technology integration.

●    Economic Decisions

Traditionally, companies used data like competitor pricing, demand, and value of the product to determine its price. With technology-driven analytics, they can use various other factors like performance-based data and automated price regulation for driving real-time pricing decisions for maximum profit.

●    Optimizing Website Content

It’s no longer possible to keep the website static. Product information and offerings must be provided in a manner designed to drive conversions. Analytics and technology can be used to market appropriate products and offers to different target audiences. By showing relevant content as per the customer’s data, one can enhance personalization and drive better outcomes.

●    Optimized Operations

To improve operational efficiency, technology and analytics must address key internal operational areas. Digitalization at this scale is mostly about introducing automation in operations, to improve customer experience and raise profit margins.

●    Customer Acquisition And Retention

Digitalization with technology, analytics, and marketing can help companies find innovative ways to acquire customers and retain them. The automated systems can collect information about the user’s preferences and determine discounts and product bundles for excellent customer satisfaction.

Gearing Up For Ultimate Digital Success

Most businesses acknowledge that it is time to make the business digital. As we have shown, the need of the hour is to address the challenge with a robust and unified strategy that covers technology, analytics, and marketing. Instead of seeking different solutions from different agencies, it’s wiser to opt for digital transformation from Ignitiv, a full-service agency with industry-leading expertise in CX, eCommerce technology, customer analytics, and digital marketing. It’s, quite literally, the best of all worlds.

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author: Name of Author     Date:Jun 2,2021

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Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21

 

United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce