eCommerce Trends 2023

Top eCommerce Trends 2023

5 eCommerce Trends That are Likely to Catch the Eye in 2023

The COVID-19 pandemic led to a massive switch to online shopping. No doubt, eCommerce became a blessing in such trying times. In this digital-first economy, the eCommerce space has been evolving rapidly. We expect this evolution to speed up even further in 2023. As to always stay ahead of the competition, we need to know the top eCommerce trends that online retailers need to embrace.

Why eCommerce trends are so important?

Over the years, rising online demand and plummeting traditional shopping trends have been pushing most brands to adapt to digital techniques — thus, creating substantial competition in the eCommerce market. Hence, it becomes important for brands to stay ahead of market trends, identify room for opportunities, and outpace the competition.

Understanding the eCommerce trends, collecting data, and analyzing patterns can help businesses make informed decisions for their projections in 2023 and beyond. Most importantly, this can assist them in understanding the ever-evolving consumer behavior.

Here are the top 5 trends in eCommerce that business owners should be aware of as they strategize for 2023.

Top 5 eCommerce Trends for 2023

1. Virtual Reality Takes Over

From facilitating immersive shopping experiences to showcasing engaging product presentations, virtual reality’s (VR) applicability in the eCommerce space is immense. The good thing is that this technology has now become very accessible to consumers and businesses.

Essentially, it helps consumers understand the product’s properties more profoundly. As an emerging trend, VR is capable of improving the customer retention rate of online platforms – thanks to its ability to facilitate a fun, engaging virtual experience for consumers as they shop for products.

Another VR trend going viral is virtual stores. Virtual stores take the level of immersion up a notch with a 3D representation of a commerce store.

Surveys have revealed that 70% of the users visiting a virtual store commit to a purchase.

That’s an exceptionally high conversion rate by all standards.

VR’s ability to let users experience exactly what it will be like to use a product remains one of its strongest advantages. Business owners should promptly look up avenues where they can use this technology to stay ahead of the competition.

2. Stepping Towards Sustainability

Considering the growing climate crisis, sustainability is the need of the day. It becomes obvious just why businesses which have moved to sustainable products have flourished over the past couple of years.

Bringing eco-friendly products and making sustainable operating habits have become noteworthy eCommerce trends in recent years. The increasing sustainability awareness among consumers has had an influence on how they shop and why they focus on cleaner and greener products and brands.

Owing to these consumer trends, brands are focusing on eco-friendly materials and products.

As per a 2020 Garnier survey, 73% of consumers from the UK and 78% from the US wanted to shift to environmentally focused products.

Consumers are willing to pay more for recycled and biodegradable products. Hence, developing eco-friendly products with sustainable packaging can give brands a competitive edge on eCommerce platforms, increasing their sales and profits. In fact, Statista outlines that 42% of online shoppers in the US would prefer brands that offer sustainable packaging.

3. The Prominence of Personalized and Omnichannel Experience

AI-driven technologies help analyze consumer data and gather insights into customer shopping patterns and preferences. Business owners can use this information to provide a customized shopping experience online. This can be realized in the form of personalized product recommendations, personalized conversations with virtual assistants or chatbots, etc.

Personalisation and customer-oriented service can help your business retain customer loyalty. It builds a deeper connection with the customer and makes them feel like their individual needs are being catered to.

In addition to that, facilitating a personalized omnichannel experience is also essential. Going forward, this will be integral to the growth of any eCommerce or B2B business.

Google has previously reported how omnichannel initiatives can result in an “80% higher rate of incremental store visits.”

4. eCommerce Subscriptions

Back in 2018, McKinsey’s analysis revealed that 15% of online shoppers were leveraging eCommerce subscriptions. That number would be way higher at present. Having a subscription strategy can help online players to enhance their profits and increase customer loyalty.

Add-on subscriptions and monthly subscriptions were particularly useful during the pandemic for online shoppers. These subscription models have wide applicability, from online groceries to medicines and stationery. They streamline the online purchasing process by eliminating manual ordering of monthly or weekly necessities. Hence, the trend of offering eCommerce subscriptions will never be out of sight of online vendors and businesses.

5. Headless Commerce

Headless commerce is now being widely adopted by various online platforms. It is an approach towards eCommerce which separates the front end and the back end of any eCommerce architecture. As such, eCommerce websites are independent of the back-end servers and cycles.

This decoupled version allows greater flexibility and provides room to integrate customized solutions and features. This way, any business can scale up its online services effortlessly without having to re-platform from the back end.

Headless commerce allows brands to compete in the eCommerce market with the ability to develop and design unique shopping experiences for consumers without any restrictions from the back-end processes. Needless to say, headless commerce can help brands ace the eCommerce market in the future.

Summing Up

The highly comfortable, convenient, and contactless nature of online shopping will keep advancing over the years. As AI and VR-driven technologies become better, consumers will continue to experience a more immersive and personalized shopping experience.

Besides, with headless commerce architecture in place, online players will be able to provide a more customized, secure, and seamless shopping experience to consumers. All of this will help eCommerce businesses to forge stronger relationships with consumers and increase their profitability.

Looking to take your eCommerce strategy for 2023 a notch higher? Contact us.

author: Name of Author     Date:Jun 2,2021

News Title Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21

online shopping

Bi-Mart accelerate to omni-channel growth with Ignitiv and Kibo

CUPERTINO, CALIFORNIA, US, March 1, 2022 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of “buy online, pick up in store” (BOPIS) at Bi-Mart.

Across its full brick-and-mortar presence, Bi-Mart can now sell its product assortment online, allowing member customers to pick up orders from either Bi-Mart or Cascade Farm and Outdoor stores. Customers may also place orders at CascadeFarmAndOutdoor.com and pick up from any Bi-Mart store they choose, adding value and convenience to their shopping experience.

Click here to Read More

#Bi-Mart #Bi-Martaccelerate #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

online shopping

Bi-Mart accelerate to omni-channel growth with Ignitiv and Kibo

CUPERTINO, CALIFORNIA, US, March 1, 2022 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of “buy online, pick up in store” (BOPIS) at Bi-Mart.

Across its full brick-and-mortar presence, Bi-Mart can now sell its product assortment online, allowing member customers to pick up orders from either Bi-Mart or Cascade Farm and Outdoor stores. Customers may also place orders at CascadeFarmAndOutdoor.com and pick up from any Bi-Mart store they choose, adding value and convenience to their shopping experience.

Click here to Read More

#Bi-Mart #Bi-Martaccelerate #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

b2b Kibo Partner

 

The Kibo solution will help Fortis Life Sciences maintain the customer orientation and agility it values while building scale and capacity for future customers.

CUPERTINO, CA, US, September 26, 2022 - Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of Fortis Life Sciences’ commerce solution.

Fortis Life Sciences offers customers in the research, diagnostics, and therapeutics markets world-class reagents, tools, and materials, globally.

Fortis' business strategy is to provide its customers with the best-in-class experience and quality products. A dedicated effort to realize this core vision required Fortis to identify and implement the best commerce solution available to enable their customers a real-time search and find product discovery.

The goal was to streamline the customer's buying process by allowing purchase ordering handling and easy customer registration, seamlessly integrating into their current enterprise systems.

"With our new Kibo Commerce solution, implemented with Ignitiv's partnership, we have been able to rapidly deliver a customer-friendly ecommerce experience in support of our company's mission and vision.", said Andy Wolf, Chief Technology Officer, Fortis Life Sciences. "I thank Ignitiv and Kibo for helping us implement this scalable solution quickly."

"We greatly enjoyed working with Ignitiv to implement our modern, unified eCommerce solution at Fortis Life Sciences," said Ava Aprin, Head of Global Partnerships, Kibo. "The Kibo solution will help Fortis Life Sciences maintain the customer orientation and agility it values while building scale and capacity for future customers."

Rajib Das, CEO, Ignitiv, also said, "With this solution, Fortis now provides its customers with a frictionless buying experience and exceptional service and support across channels. We are delighted to partner with Kibo and Fortis Life Sciences to implement a state-of-the-art solution that brings significant value."

About Fortis Life Sciences

Fortis Life Sciences is a strategic platform company founded in 2020, with the mission of offering world-class products coupled with best-in-class customer experience. Over the course of the two years, the company has built a portfolio of high-quality products and brands serving attractive end markets including diagnostic, therapeutic and research discovery. Fortislife.com.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

About Ignitiv

Ignitiv is a full-service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitiv is the partner of choice for Home Hardware, Canada Post, United Hardware, Fortis Life Sciences, and Bi-Mart.

#ignitiv #leadtheexperienceeconomy #fortislifesciences #fortisforyou #B2B #ecommerce #kibocommerce #unifiedcommerceplatform