Going Headless

The Key Challenges You Will Face While Going Headless

From the facilitation of frictionless commerce to the delivery of responsive and customizable experiences, the scalable and cost-effective headless architecture promises to have a pivotal impact in the digital commerce age. These and similar benefits present a clear value proposition for organizations that are looking to take advantage of it, yet the journey is challenging and fraught with potential pitfalls.

It’s no surprise that today’s businesses are shifting their resources towards more agile approaches. Nearly every business is adopting API-first, cloud-led platforms in multiple use-cases. It’s in that context that more companies each year are realizing the benefits of headless solutions.

But, for a headless architecture to be successful, an organization must feel confident that it will produce the desired results in its business. There are several challenges that must be overcome before such an approach can be successfully embraced. This article will explore some of these challenges and what they might mean for your organization as you continue down this path.

1. Not Everyone Will Be on the Same Page

Oftentimes in a fast-moving business, there exist many versions of an initiative and/or specific product that is undergoing application validation or testing. The result would be incomplete information and variance in expectations.

Besides, the difference in opinions and outlooks of techies, marketers, and salespeople could be quite daunting. All these factors lead to a bumpy road that causes the development team’s productivity to take a hit, which certainly does not help the case for the project’s overall success.

Not to forget that the collaborative nature of projects is usually threatened by the absence of a single vision and organizational structure in place. The lack of a centralized authority often causes key stakeholders to hold on to obsolete information for quite some time.

2. Headless Commerce Will Entail Securing Different Layers

Headless platforms are often seen as safer than their traditional counterparts because the database is separate from the content and, thus, unauthorized access or denial of services (DoS) attempts are more difficult to get through. However, this does not mean that the platform will be automatically secure from potential hacks.

It’s noteworthy that the security at the presentation layer and for the Commerce APIs need to be configured, mostly separately. Cloud platforms can have varying degrees of integration and security facilities, with securing the latter (API endpoints) being their responsibility. This means that a business is still responsible for securing the presentation layer.  This is a formidable challenge to overcome and could present a major stumbling block.

3. WYSIWYG Will Be a Distant Vision

The lack of a traditional WYSIWYG (what you see is what you get) editor might be difficult for some users to adapt to, especially for those who are not tech-savvy. Some would even argue that it’s nearly impossible to imagine effective content authorship without some kind of WYSIWYG. It has become a staple, and any CMS that wants to attract businesses should include it for their authors.

With a headless solution, real-time previews are often lacking, and although content structuring is very much possible, the absence of an inbuilt hierarchical taxonomy might make the process seem laborious.

Can headless commerce Power Retail Success?

4. Implementation and Subsequent Scaling Considerations Will Multiply

While scaling with your traditional model, you’re able to match up the management of assets with the market requirements, define the security control across touchpoints, keep a rational workflow intact, and maintain a level of personalization for the customers. Of course, the model doesn’t deliver to your expectations; however, it serves the basic purpose of letting you scale.

With a headless CMS, there’s no limit to scaling, meaning you can reap the benefits of matching the market needs at every moment in time. However, such an ideal expedition works only when you keep checking on the following things:

  • How would you define access and remain compliant with your internal policies?
  • How would you create a workflow that addresses the concerns, preferences, and vision of all organizational entities?
  • How would you maintain the quality of content authoring as the business becomes manifold?
  • How would you maintain structured categorization of content when your business is operating on multiple fronts?
  • Considering all the above, how would you personalize experiences for your customers and enhance agent/employee productivity?

5. Employees Might Take Longer to Adapt

For those who are accustomed to the conventional approach, it might take them some time to acclimatize to the headless CMS. The content authoring paradigm changes from writing text to building the structure and adding images, videos, and other elements. This might also mean that employees will need to unlearn some things and re-train themselves as the structure of the content is different.

On the positive side, an employee who’d have functional knowledge of the platform can deliver better results in less time through proper asset reuse, which wouldn’t dilute the brand feel. But reaching this stage, too, would require time.

The Bumps and Wrinkles Holding Up a Frictionless Shopping Experience for your Customers

Summing Up

Your content/website speaks volumes about your brand, positioning you as a publisher of sorts. In the digital age, the mere availability of this content is no longer enough to attract online audiences to your website. People are more likely to click on your website when they can assess your credibility as a brand and decide accordingly.

Many businesses choose to go headless in the hopes of scaling and gaining agility with their architecture. From a business perspective, this is indeed an exciting proposition; however, it comes with its own set of challenges, like making sure you have security in place for all the layers of eCommerce.

Headless commerce requires comprehensive content management to ensure you are always on top of your game as well as a specific set of skills to get the end-to-end development right. Needless to say, you need to work with a partner that can provide end-to-end support through the content lifecycle and help you achieve your goals through effective implementation.

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author: Name of Author     Date:Jun 2,2021

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Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21

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Bi-Mart accelerate to omni-channel growth with Ignitiv and Kibo

CUPERTINO, CALIFORNIA, US, March 1, 2022 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of “buy online, pick up in store” (BOPIS) at Bi-Mart.

Across its full brick-and-mortar presence, Bi-Mart can now sell its product assortment online, allowing member customers to pick up orders from either Bi-Mart or Cascade Farm and Outdoor stores. Customers may also place orders at CascadeFarmAndOutdoor.com and pick up from any Bi-Mart store they choose, adding value and convenience to their shopping experience.

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United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce