American Entertainment Group

AEG is one of the leading sports and entertainment presenters in the world which owns, controls or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities. As a part of their business they own both online and offline retail operations of team merchandise for major teams in the US. Ignitiv helped set up a number of team sites up – all tied to a common ERP back-end. Brands include Lakersstore, TeamLA, Toughmuddergear, PGA Tour of Americas etc.


Implementation efforts include site set up and configuration, customizations for promotions by payment types, donations, special discount types, Avalara Integration, Gift Card Integration and a significant industrial strength integration with their ERP / Order Management back-end called RetailCloud.