Brands and retailers are wondering what headless commerce can do that a legacy platform can’t, especially technology-wise.” – Dirk Hoerig, CEO at commercetools
Headless commerce is a method of developing eCommerce experiences to keep the front-end and back end (of websites or applications) separated. Kibo is a leading provider of headless commerce solutions, helping enterprises deliver customized user experiences for individual buyers that stands out from the traditional eCommerce platforms.
What Is Kibo?
Kibo or Kibo Commerce is a composable digital commerce platform that allows companies to build order management, eCommerce, and subscription experiences. The design of Kibo platform include microservices, APIs, cloud-native solutions, and headless architecture principles (MACH).
Why Headless Commerce?
According to Forbes, headless commerce is receiving $1.6 billion in funding and is anticipated to reach $32.1 billion by 2027. This figure is mammoth and provides enough reason to invest in this technology.
In headless commerce, the separation front-end customer-facing layer from your backend allows more flexibility and personalization, providing many advantages for companies, such as the following:
Omnichannel Experiences
Different frontends utilize the commerce cloud on the backend for your online store, mobile app, and in-store, and customize accordingly per channel. This offers a perfect experience to customers through all channels.
Scalability
It enables the easy building of new custom frontend features and functionalities with the existing eCommerce platform for growing business requirements over time.
Flexibility
With modern consumers demanding better online shopping experiences, there is more demand for a robust consumer front end and an uninterrupted back end that can handle complex transactions.
Increased Agility
Since headless commerce uses backend data, it helps create marketing campaigns that are more focused and specific to the customer. It also facilitates agile marketing, enabling businesses to release new campaigns or content and gather real-time customer insights rapidly.
Personalized Customer Experience
Store owners can design and serve personalized experiences to customers based on different customer segments in a headless eCommerce platform.
Kibo eCommerce & Subscriptions Demo
Features of Kibo Headless Commerce
1. Microservices Architecture
Kibo Headless is built on a microservices architecture, which is good for the scaling requirements of managing high traffic and transactional sites. This allows front-end and back-end to be perfectly separated, so you have the flexibility to build custom interfaces in any tech stack you wish to while still leveraging Kibo’s powerful eCommerce platform for the backend.
2. Modular and API-Driven
Kibo is API driven which allows integration to different storefronts and third-party components. This modularity provides for greater compatibility and also allows businesses to expand their eCommerce operations as needed.
3. Storefront Accelerators
Kibo enables businesses to take advantage of pre-configured storefront and roll it on popular JavaScript frameworks. These accelerators ensure smoother deployment of custom functions and no interoperability issues so that scaling can be quick.
4. Ease of Use
One of the key features for Kibo is user friendly set-up — The merchants can configure it quickly. By providing a hybrid API, the platform enables even non-specialized developers to handle customizations and configurations, which broadens its user base.
Benefits of Kibo Headless Commerce
Here are some of the benefits of headless commerce, integrated with Kibo’s built-in capabilities, listed below:
Flexibility and Scalability
Kibo headless commerce enables dozens of CRM, ERP, PIM and OMS integrations to help retailers deliver a consistent omnichannel experience while seamlessly manage other systems.
Improved Customer Experience
Custom front-ends and customized expeditions — helps companies offer exclusive experiences to users which make them engage more, thereby increasing conversion rates.
Faster Time-to-Market
Businesses can quickly test and deploy new features to Kibo, translating into faster time-to-market and more revenue opportunity. This means that businesses can remain one step ahead and rapidly react to new market developments.
Fast Site Speed
Standardizing content, through centralization and API-driven delivery merge the two processes as one — ensuring speed of performance on all platform types (desktop, mobile etc). It can improve UX and stand out your business from competition.
Omnichannel Capabilities
The platform is particularly well-suited to enabling omnichannel strategies, ensuring seamless content experiences from Kibo that are taken across multiple touch points in order fully extracting customer lifetime value.
Improved Security
Kibo ensures that its headless commerce exercises security to the max, with best-in-class encryption and audits allowing customers data integrity guarantee no unauthentic tampering in between transactions.
How Ignitiv Can Help?
Undeniably, Kibo offers in-built features to improve eCommerce operational efficiency; however, integrating Kibo Headless Solution into your eCommerce platform may be tedious without proper knowledge and resources. Ignitiv has been a strategic Kibo Partner. We have delivered eCommerce solutions, including personalization and order management for many clients over the years in various industries that operate with B2C and B2B models.
Conclusion
Kibo headless eCommerce platform provides a future-proof solution with flexible, modular components and high customization, supporting brands in building dynamic, omnichannel, and personalized experiences. Leveraging Kibo technology makes the complexities of modern eCommerce simpler and faster, with expert guidance ensuring you maximize its potential. Reach out to learn more.