Ignitiv’s Unified Commerce Solutions Transform Customer Experiences
Fortis Life Sciences
Company Overview
Fortis Life Sciences is a strategic platform company founded in 2020, with the mission to offer customers world-class products coupled with best-in-class customer experience. For years, the company has built a portfolio of high-quality products and brands serving attractive global end markets, including research discovery, diagnostic, and therapeutic markets.
The Challenge
The company faced a challenge in aligning its business strategy with a customer-centric approach. The objective was to enhance their customers’ experience by providing a seamless, real-time search and product discovery platform. Fortis needed a solution that not only streamlined the purchase ordering process but also seamlessly integrated with their existing enterprise systems to support B2C and B2B processes.
The Solution
Leveraging Ignitiv’s expertise, Fortis achieved its goal of delivering a customer-friendly eCommerce platform. The solution enabled seamless customer registration, purchase order handling, and a scalable unified eCommerce experience. Enhanced category management and web navigation streamline product discovery, and the B2B and B2C online registration caters to diverse customer needs. Features like Quick Order, Shareable wish lists, and PO-based ordering in checkout enhance user flexibility. Ignitiv played a pivotal role in the implementation, ensuring Fortis offers a frictionless buying experience and exceptional service across channels.
