Growth Marketing Challenges

5 Most Common Growth Marketing Challenges and Solutions

In the age of information, being different is the new norm. As a result, companies are pressured to find ways to stand out when it comes to attracting customers. This pressure has led to the rise of growth marketing – a strategic process that focuses on increasing a company’s brand awareness and customer base through various channels.

However, as you probably know from your experience with marketing, not all strategies are created equal. Some are more difficult than others. As a result, many businesses struggle with finding the right growth marketing solutions for their unique needs and challenges.

Read on to learn about the top 5 most common growth marketing challenges marketers face today and how you can solve them:

  1. Finding and Developing Talent
  2. Knowing Which Channels to Use
  3. Finding the Right Growth Marketing Tools
  4. Tracking and Measurement
  5. Knowing which marketing activities are contributing to the growth

1. Finding and Developing Talent

When it comes to growth hacking, talent is critical. After all, if your team can’t efficiently execute your strategies, they will fall short of their full potential – potentially harming your business. According to InStride, “U.S. corporations spend nearly $180 billion annually on formal training and talent development, $28 billion of which is tuition reimbursement.”

Solution:

  • Start with your organization’s marketing team to ensure you have the right talent in place. First and foremost, marketing is a team effort. That’s why it’s essential to have both marketing and sales on the same page.
  • Marketing and sales need to work together to find the best growth marketing strategies. This is easier said than done because these teams have different objectives and use various tools.
  • To ensure these teams communicate effectively and find growth marketing solutions that serve their goals, your organization needs to have a clear growth marketing strategy. Without it, your team members will likely fall back on their skills and experience, hindering the company’s progress.

2. Knowing Which Channels to Use

Another top challenge in growth marketing is choosing the proper channels to drive growth. When it comes to marketing and sales, there are numerous channels you can use to bring in new business. But not all of them are created equal.

Solution:

  • Some channels are more accessible and more efficient to implement than others, while others may be more costly to use. In addition, when choosing channels, remember that it may better suit some of them for specific types of customers and prospects than others. For example, e-commerce businesses may find that Facebook and Instagram are good channels for reaching customers but less for driving sales.
  • On the other hand, in-person events and trade shows may be a better fit for driving sales and closing deals.
  • To make the most of each channel, ensure your team members clearly understand when and where the pipeline should use each one.
  • They should also have access to the tools needed for each channel—a piece of content or an event.

A growth marketing agency helps businesses to grow by identifying opportunities and developing strategies to take advantage of them. The agency will work with you to identify your growth potential and then develop a plan to help you reach it. They will also help you to track your progress and make adjustments to your strategy as needed.

3. Finding the Right Growth Marketing Tools

Growth marketers can access hundreds of different tools to increase brand awareness and drive new leads and sales. But how do you know which ones are right for your business?

Solution:

There are a few strategies you can use to select the best growth marketing tools

  • Look at your competitors: One of the best ways to find the right growth marketing tools is to look at the ones your competitors are using. By studying your competitors’ strategies and the tools they’re employing, you can discover which ones are working best.
  • Look at your needs: Another successful strategy is to look at your organization’s needs. To do this, start by identifying your most significant challenges and pain points. Next, list how you’d like to address those challenges and pain points. From there, you can look for tools to help your business achieve those goals—thereby serving as the best growth marketing tools for your organization.
  • Look at your budget: Finally, one way to find the right growth marketing tools is to look at your budget. While some tools will be more costly, it’s important to note that price is not always a good indicator of quality or effectiveness.

A growth marketing firm helps businesses grow by using marketing techniques designed to increase revenue. This may include improving the conversion rate of website visitors into customers, or generating more leads through effective online marketing campaigns. A growth marketing firm will use data and analytics to track the results of their marketing efforts, and adapt their strategies accordingly in order to continue driving growth for their clients.

You can find the best growth marketing tools by considering these three strategies.

4. Tracking and Measurement

Another challenge in growth marketing is tracking and measuring the results of your strategies and tools. But it’s hard to make informed decisions about future strategy if you don’t know what’s working and what isn’t.

Solution:

  • You should implement a centralized marketing analytics platform to track your growth marketing efforts. You can track your team’s efforts from one centralized dashboard. This will make it easy to identify what’s working and what isn’t and how you can make adjustments as needed.
  • While marketing analytics can help you track your progress, it can also be used to measure the success of your growth marketing strategies. This can be done by assigning monetary value to your marketing efforts. For example, if you’re hosting an in-person event and want to know how much it’s contributing to your growth, assign that event a value.

5. Knowing which marketing activities are contributing to the growth

To ensure you’re using the right growth marketing strategies, you need to know which ones contribute to your progress. After all, if you don’t know which strategies are working, you won’t know which ones to scale up and which to back.

Solution:

To determine which strategies contribute to your success, follow this simple three-step process:

  • Set goals: Before you can determine which strategies contribute to your growth, you need to set goals. That way, when you look back at your analytics, you can easily see which strategies are helping you meet your goals and which aren’t.
  • Track your strategies: Once you’ve set goals, track your strategies to see what’s contributing to your growth. Start using your marketing analytics platform to keep track of your team’s efforts.
  • Review your data: After a few weeks, look back at your marketing analytics to determine which strategies contribute to your progress. Make sure to look at quantitative and qualitative data, such as lead and opportunity numbers, and qualitative data, such as how leads and opportunities were generated.

From there, you should be able to identify which strategies contribute to your growth.

Wrapping Up

Growth marketing is a strategic process focusing on increasing brand awareness and customer base through various channels. Ultimately, growth marketing aims to find new customers and increase revenue for your company. These strategies are meant to be long-term campaigns, so staying consistent and diligent is essential when executing them.

That said, the method and tools used in growth marketing may change as your business grows and evolves. With this in mind, staying flexible and open to change is essential. That way, you can adjust your strategies and tools as needed and ensure you’re meeting your audience’s needs.

6 Interesting Facts About Growth Marketing

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author: Name of Author     Date:Jun 2,2021

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Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

Coastal Construction Products Partners With Ignitiv and Kibo to Jumpstart eCommerce Growth

“With this solution, we want to establish and sustain digital leadership in the construction industry." - Tim Lavinder, Director of Digital Strategy at Coastal

CUPERTINO, CALIFORNIA, US, May 28, 2021 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are announcing that Coastal Construction Products has selected Ignitiv and Kibo to jumpstart their B2B Commerce growth with Kibo’s Unified Commerce Platform. Coastal’s B2B Commerce solution will combine unified omnichannel B2C-like experiences with streamlined B2B processes. Coastal’s business customers will get personalized product information, rich associated content, real-time inventory updates, customer and job-specific pricing, and the ability to order quickly and in a streamlined manner – all leading to a superior experience.

Coastal will also benefit from a seamless integration between Kibo and Prophet21 ERP software using SimpleApps’ REST API.

Tim Lavinder, Director of Digital Strategy at Coastal, said, “With this solution, we want to establish and sustain digital leadership in the construction industry. Our goal is simple - deliver real and unique value to our customers through a tool that puts their needs first.”

“Coastal’s strategy to create unified ecommerce experiences for their customers is the best way forward in our omnichannel world, continually improving performance and process at across every customer touchpoint. We’re excited to partner with Ignitiv and Coastal as part of their integrated, data-driven approach,” said Brian Wilson, COO, Kibo.

“Great mobile-first design that optimizes the customer journey, a platform that combines Commerce, Order Management and Personalization, and comprehensive integration to ERP are the three levers we are using to build a platform for growth for Coastal Construction Products,” said Rajib Das, CEO of Ignitiv.

Coastal Construction Products is one of the largest independent distributors of caulking and sealants, waterproofing, concrete repair, and fire protection products in the United States. With roots going back 40 years, Coastal Construction Products has worked with its construction industry customers across the Southeast and the Caribbean, assisting them with quality materials and support.

About Ignitiv
Ignitiv is a full service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitv is the partner of choice for Home Hardware, Canada Post, United Hardware and Bi-Mart.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

#ignitiv #leadtheexperienceeconomy #coastalconstruction #ecommerce #kibocommerce #unifiedcommerceplatform #prophet21

online shopping

Bi-Mart accelerate to omni-channel growth with Ignitiv and Kibo

CUPERTINO, CALIFORNIA, US, March 1, 2022 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of “buy online, pick up in store” (BOPIS) at Bi-Mart.

Across its full brick-and-mortar presence, Bi-Mart can now sell its product assortment online, allowing member customers to pick up orders from either Bi-Mart or Cascade Farm and Outdoor stores. Customers may also place orders at CascadeFarmAndOutdoor.com and pick up from any Bi-Mart store they choose, adding value and convenience to their shopping experience.

Click here to Read More

#Bi-Mart #Bi-Martaccelerate #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

 

United Hardware to fuel eCommerce growth with Ignitiv and Kibo

Ignitiv, a leading eCommerce agency is proud to announce the addition of a new customer, United Hardware. Ignitiv will deliver to United Hardware, a state-of-the-art eCommerce solution powered by Kibo Commerce’s Unified Commerce platform. United Hardware aims to use eCommerce as a driver for, both, business growth and enhancement of customer experience. Once live in Q3 2021, the site will allow customers to get rich product information, check for availability in nearby stores and buy online to pick up in stores. Store managers will also get the flexibility to communicate their offers and promotions.

Doug Audette, CEO of United Hardware, said, “Building a modern personalized eCommerce site is a strategic push to enable our dealer stores to present a better omni-channel experience for our customers”.

Rajib Das, CEO of Ignitiv, added, “With our home improvement industry eCommerce solution built on Kibo, we are delivering, within budget and time the solution that enables United Hardware to execute on growth and customer experience”.

United Hardware Distributing Co. is a dealer-owned corporation based in Plymouth, Minnesota which provides distribution services for about 610 member-owned stores operating under the Hardware Hank trade name.

#unitedhardware #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

online shopping

Bi-Mart accelerate to omni-channel growth with Ignitiv and Kibo

CUPERTINO, CALIFORNIA, US, March 1, 2022 /EINPresswire.com/ -- Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of “buy online, pick up in store” (BOPIS) at Bi-Mart.

Across its full brick-and-mortar presence, Bi-Mart can now sell its product assortment online, allowing member customers to pick up orders from either Bi-Mart or Cascade Farm and Outdoor stores. Customers may also place orders at CascadeFarmAndOutdoor.com and pick up from any Bi-Mart store they choose, adding value and convenience to their shopping experience.

Click here to Read More

#Bi-Mart #Bi-Martaccelerate #ecommerce #leadtheexperienceeconomy #ignitiv #kibocommerce

b2b Kibo Partner

 

The Kibo solution will help Fortis Life Sciences maintain the customer orientation and agility it values while building scale and capacity for future customers.

CUPERTINO, CA, US, September 26, 2022 - Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of Fortis Life Sciences’ commerce solution.

Fortis Life Sciences offers customers in the research, diagnostics, and therapeutics markets world-class reagents, tools, and materials, globally.

Fortis' business strategy is to provide its customers with the best-in-class experience and quality products. A dedicated effort to realize this core vision required Fortis to identify and implement the best commerce solution available to enable their customers a real-time search and find product discovery.

The goal was to streamline the customer's buying process by allowing purchase ordering handling and easy customer registration, seamlessly integrating into their current enterprise systems.

"With our new Kibo Commerce solution, implemented with Ignitiv's partnership, we have been able to rapidly deliver a customer-friendly ecommerce experience in support of our company's mission and vision.", said Andy Wolf, Chief Technology Officer, Fortis Life Sciences. "I thank Ignitiv and Kibo for helping us implement this scalable solution quickly."

"We greatly enjoyed working with Ignitiv to implement our modern, unified eCommerce solution at Fortis Life Sciences," said Ava Aprin, Head of Global Partnerships, Kibo. "The Kibo solution will help Fortis Life Sciences maintain the customer orientation and agility it values while building scale and capacity for future customers."

Rajib Das, CEO, Ignitiv, also said, "With this solution, Fortis now provides its customers with a frictionless buying experience and exceptional service and support across channels. We are delighted to partner with Kibo and Fortis Life Sciences to implement a state-of-the-art solution that brings significant value."

About Fortis Life Sciences

Fortis Life Sciences is a strategic platform company founded in 2020, with the mission of offering world-class products coupled with best-in-class customer experience. Over the course of the two years, the company has built a portfolio of high-quality products and brands serving attractive end markets including diagnostic, therapeutic and research discovery. Fortislife.com.

About Kibo Commerce

Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce for B2C and B2B models, enterprise-grade order management, and AI-driven point of sale. Global clients like Office Depot, Taco Bell, and Patagonia rely on Kibo's API-first, microservices-based architecture to support a wide range of commerce strategies, including headless commerce, that meet high growth goals and customer expectations at a manageable cost of ownership.

About Ignitiv

Ignitiv is a full-service agency that combines strategy, digital marketing, technology and customer analytics expertise to help craft integrated digital experiences that deliver more customers, more revenues and more profitability. Ignitiv is the partner of choice for Home Hardware, Canada Post, United Hardware, Fortis Life Sciences, and Bi-Mart.

#ignitiv #leadtheexperienceeconomy #fortislifesciences #fortisforyou #B2B #ecommerce #kibocommerce #unifiedcommerceplatform